Golden Blue International Co., Ltd. announced on the 22nd that it held a strategic meeting with King Car Group, which produces Taiwan’s single malt whiskey ‘Kavalan’, to strengthen its business partnership and establish plans to expand sales of ‘Kavalan’. .
Kingka Group is a company that established Taiwan’s first whiskey distillery in order to break the prejudice that ‘subtropical regions have difficulty producing whiskey’ and created ‘Kavalan’, Taiwan’s representative single malt whiskey. Golden Blue International Co., Ltd. signed an exclusive import and distribution contract in 2017 and has been selling ‘Kavalan’ in Korea for about 7 years.
The meeting held in Seoul on the 14th was designed to analyze the sales status of ‘Kavalan’ and discuss future marketing activity plans, as well as the friendly relationship with ‘Kingka Group’. The meeting was attended by Kingka Group CEO Albert Lee, International Business Development Director Cyndi Lin, Golden Blue International Co., Ltd. CEO Park So-young, Vice Chairman Choi Yong-seok, and other working-level officials.
The two companies agreed that ‘Kavalan’ contributed greatly to the growth and expansion of the domestic single malt whiskey market and decided to continue to expand market share through active marketing activities in the future.
Park So-young, CEO of Golden Blue International Co., Ltd., said, “Through this strategic meeting, we confirmed once again that the brand status of ‘Kavalan’ was able to further increase due to the solid partnership between Golden Blue Co., Ltd. and Kingka Group. We will continue to strengthen our partnership further in the future.” “We will do our best to achieve Golden Blue International’s global vision of ‘localizing the world’s famous alcoholic beverages,’” he said.
Starting with winning first place at the Burns Night Blind Test in Scotland, the home of whiskey, in 2010, ‘Kavalan’ has won more than 700 awards at the world’s leading liquor competitions such as IWSC (International Wine & Spirit Competition) and SFWSC (San Francisco World Spirits Competition). won a medal.
Currently, a total of 13 types (including domestic consumption and duty free) are being sold in Korea, including △Kavalan Distillery Select △Kavalan Classic △Kavalan Olorosso Sherry △Kavalan Solist Port △Kavalan Solist Olorosso Sherry.
Source: www.nextdaily.co.kr
