.jpg?1732616770554&w=1920&resize=1920,1305&ssl=1 "Google continues to hammer the European search engine")
More changes device in the operation of Google’s search engine after companies complained that the previous changes resulted in lower traffic for them. While many of the changes have benefited online travel sites and comparison services, other businesses say they have lost a significant amount of traffic, and many airlines, hoteliers and retailers are finding it harder to reach customers. According to the complainants, the number of direct clicks related to direct bookings has decreased by 30% recently.
According to the search giant, it has made a number of changes in the past year in order to comply, with some features being significantly modified or completely removed in Europe. This includes more than 20 changes, such as the introduction of dedicated units and formats to highlight comparison pages for flights, hotel options and shopping. The company has also reduced the functionality of some of its clickable maps.
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Based on the provisions of the Digital Markets Act (DMA), which has been mandatory in Europe since March, the search company is prohibited from favoring its own products and services on its platform. Since then, Google has been trying to meet the various demands from price comparison sites, hotels, airlines and retailers. In a new post on Tuesday, Google’s legal director outlined what changes they are trying to make this time to please those involved, while also meeting the goals set by the DMA.
The changes are mainly aimed at improving the visibility of the various comparison websites and supplier websites, to this end the service introduces new formats and advertising units. Comparison sites and suppliers can display several features of their sites in the search engine, such as price information and images. The company is also measuring the effects of removing free hotel functions from Google Search in a narrower group of users.
Google has been in the crosshairs of the European Commission since March: the European Commission launched an investigation against Apple, Alphabet/Google and Meta for alleged violations of the DMA, less than a month after making its contents mandatory. The investigations can be the first test of how well the EU’s executive body can enforce the provisions of the DMA in practice. The Commission is investigating whether, despite the ban, Google prefers its own services in search results.
Source: www.hwsw.hu
