The end of specific ads in the Google search engine or videos on YouTube – politicians and political parties in the EU will have to find other channels to mass influence their voters, or use other tools to gain new fans. Of course, they will still be able to use their own YouTube channel with their own content.
Google decided so to do ahead of time, as the new EU Regulation on Transparency and Targeting of Political Advertising (TTPA) comes into force in October 2025. The search and advertising giant justifies this by saying that the new regulation “brings significant new operational challenges and legal uncertainties for political advertisers and platforms”. The company reported that the regulation on transparency and targeting of political advertising is too broadly defined and expressed concern that technical guidance on the directive will not be available until around October 2025, when the rules take effect.
Google also announced that it will stop providing this type of advertising content before October next year and paid political advertising will not be allowed on YouTube in the EU either. The company added that similar regulations have already led to the suspension of political ads in CanadaFrance and Brazil.
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In recent years, Google’s ads and advertising technology have come under increased scrutiny from European governments. In 2019, the company faced fines (which it ultimately avoided) for “abusive” advertising practices, and last year it was charged with antitrust violations. Fines in the amount of 1.49 billion euros however, she finally avoided how writes The Associated Press. It was precisely because of the reduction of the risk of other similar problems that they decided to end political ads completely.
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Source: www.mojandroid.sk
