Google’s AI will be on the new Mercedes CLA

The new one Mercedes CLA it will debut in March 2025 and will debut the new Star operating system, more powerful and rich in features, including the new Automotive AI Agent from Google Cloud. This is the voice assistant for cars developed by the Mountain View giant, which integrates Gemini, Google’s artificial intelligence.

A collaboration that will allow the new CLA to exploit Google Maps in a new way, all without having to touch the infotainment monitor or other controls.

A chat with AI

As already happens with the voice assistant of the Mercedes MBUX system, the driver and passengers will be able to talk to the infotainment system. The main difference will lie in “how” we will talk and the answers we will give.

The Automotive AI Agent by Google in fact, perfectly integrated into Google Maps, it will allow you to have real conversations, to search for nearby places or information relating to the route. For example, you can ask “Can you guide me to the nearest restaurant for a unique dining experience?” to view the better restaurantsthen asking for further information such as reviews of the place, the menu and much more.

Complex dialogues stored in the infotainment system, so you can continue the conversation without having to start from scratch. Exactly as happens today on smartphones, tablets and notebooks with Gemini or other LLM (Large Language Model) artificial intelligences.





<p>Mercedes CLA 2025</p>
<p>” width=”16″ height=”9″ loading=”lazy”/><br />
    </source></source></picture>
<p>Photo credit: Mercedes-Benz</p>
</section>
<h2><span class=New Mercedes CLA, the news

In addition to those reserved for the infotainment system, the new Mercedes CLA will bring numerous new features, first and foremost the 100% electric powertrain, destined to debut at the presentation. Subsequently, the Stella sedan/coupé will also be available with an electrified engine.

Aesthetically derived from the concept seen in 2023, it will be based on the new MMA modular platform, designed mainly for electric cars and ready to serve other models arriving in the coming years.

Source: it.motor1.com