Gurman suggests that Apple is still thinking about launching its own TV

We have been hearing for some time that Apple is working on a new product that would be released next year focused on home automation technology. It would be an intelligent screen that they have already named HomePad that would have software halfway between tvOS and watchOS and would allow users to interact with it thanks to the integration of Siri and its Apple Intelligence functions. However, Mark Gurman goes one step further and assures that if Apple does well with this product They could launch their own TV Apple brand in the coming years.

A real Apple TV?: Gurman suggests there are signs of this

We are almost certain that Apple’s smart display will see the light of day during the first half of 2025, a device focused on being used in the home. This first module will be followed by the launch of another product with a robotic arm and larger screen as an evolution of the home automation device, as Mark Gurman stated last week.

However, Gurman in his sunday bulletin He reaffirmed that idea in addition to introducing a new one. Apple could launch its own TV under one premise: that all devices launched focused on home automation go well. The launch plan of the Big Apple is subject to the approach and interests of the users for technologize the houses are high. In fact, Gurman writes it like this in his newsletter:

If the first device fails (referring to the smart display projected for next year), (Apple) may have to rethink its smart home ambitions once again.

And although Mark Gurman always has high-quality rumors and reports, there are people who think that this is a blow to Apple’s planning. It is nothing more than a strategy to get visits. Especially taking into account two important points: the first of them is that the market share of Apple TVs (currently) is sufficient and, on the other hand, trying to sell televisions by selling Apple Vision Pros as a home theater… would be something absurd, as they comment in 9to5mac.