Haitai Ice announced on the 28th that its ‘Simona Bamba’ advertising campaign won the ‘Best Branding: New Launch’ category at the ‘2024 YouTube Works Awards’.
Along with the launch of Simona Bamba last April, Haitai Ice unveiled an advertising campaign, ‘Simona Bamba Launch: New Product Villain,’ featuring actor Park Sung-woong as a model. The advertising campaign, which cheerfully depicts the background of Simona Bamba’s birth with model Park Sung-woong, received a lot of attention from the younger generation of consumers, recording approximately 5.78 million YouTube views as of the 27th.
Simona Bamba is a collaboration product created when Simona and Bamba, Haitai Ice’s representative brands launched in 1976, met. Simona’s sweet honey hotteok syrup and Babamba’s savory chestnut-flavored cream are in perfect harmony, and the chocolate coating on the outside adds to the enjoyment of eating it.
The YouTube Works Awards is a global digital advertising festival hosted by YouTube every year. The Best Brand New Launch category, which Haitai Ice won, is a category awarded to campaigns that use YouTube to impress consumers with the brand of a new product.
A Haitai Ice official said, “We will strive to establish Haitai Ice as a brand familiar to young consumers.”
Source: www.nextdaily.co.kr
