“Half-price home appliances costing only 1,000 won worked”… Homeplus, sales surge

PB sales increased by 220% over the past three months compared to the previous year
Sales of 1,000 won baskets and cordless electric toothbrushes are strong.

Homeplus’ sales have increased significantly over the past three months thanks to its own brand (PB) ‘Simplus’ daily necessities that emphasize cost-effectiveness (price-performance ratio) and ‘half-price home appliances’ that boast price competitiveness.

Homeplus announced on the 17th that sales of Simple Plus household goods, which became known by word of mouth for their flat prices of 1,000 to 19,000 won, surged 220% from August to October compared to the same period last year. In particular, the products that contributed to the increase in sales were the 1,000 won storage and organization basket ‘Skagen Basket’ and ‘shower supplies and cleaning brush’, whose sales increased by 80% and 71%, respectively. In addition, ‘Ecozen stainless steel sealed containers’ (4,990 to 13,900 won) and ‘Living Room’ (5,000 won) items also led the overall sales growth of airtight containers and living room items.

Practical small home appliances, which were rebranded as ‘Half Price Home Appliances’ last March, also played a significant role in sales. Homeplus has reorganized its products into a ‘half-price home appliance’ brand by reflecting recent distribution trends and focusing on ▲reasonable prices, ▲space efficiency for households of 1-2 people, and ▲simple design. Since launching about 40 new products since last March, sales have jumped 41%.

Among small home appliances, the growth of ‘electric massage gun’ (168%), ‘wireless electric toothbrush’ (545%), and ‘ramen pot’ (226%) priced at 11,900 won was notable, and The sales increase rate of the ‘soymilk maker’ sold (226%) is also noteworthy. This surge in popularity of lifestyle-related items has even driven the growth of overall home appliances.

It is evaluated that Homeplus’ exclusive product range, which reflects the ‘salt water consumption’ trend and the convenience of large supermarkets where you can purchase all the products you need in just one shopping, from food to daily necessities and home appliances, met the needs of consumers. Homeplus analyzed that the period of time spent at home has increased since the pandemic, coupled with seasonal factors such as increased indoor life, leading to rapid growth in lifestyle-oriented products. It was confirmed that the number of customers who purchased ‘half-price home appliances’ and ‘flat price PB’ household goods increased across all age groups.

Kim Da-sol, GM & Home Appliances General Manager at Homeplus, said, “Despite the decline in consumer sentiment, the trend of preferring practical products and Homeplus’ exclusive product range that boasts high cost-effectiveness have created synergy. We will continue our growth by suggesting new options for customers.” He said.

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