Hardis Group acquires Magnus Black

With this acquisition, Hardis Group completes its portfolio of SaaS solutions dedicated to supply chain execution with OIL, a Cloud platform for order management, 360° inventory visibility and customer experience optimization.

The acquisition of Magnus Black by Hardis Group marks a new step in the ambition of the French company! That of becoming one of the world leaders in the Supply Chain software market, with a Cloud platform that brings agility and resilience to the Supply Chain and commerce. An acquisition that was made concrete with the investment fund Holland Capital.

Magnus Black notably publishes a native Cloud solution for order orchestration (Order Management System, OMS). This external growth operation allows it to extend its offering to e-commerce and omnichannel distribution companies. (BtoC and BtoB) with a tool capable of orchestrating order flows from processing to delivery, regardless of the sales channel (stores, e-commerce site, marketplace, etc.).

As a reminder, Hardis Group publishes Reflex, a modular suite of SaaS software, which orchestrates, optimizes and supervises logistics networks and the sites that compose them (warehouses, factories, stores, drive, etc.). Its solutions are used by 450 companies. The French company is among the top 3 European suppliers of Supply Chain execution software (Supply Chain Execution, SCE).

Dutch software publisher Magnus Black has nearly 40 customers in the retail sector, including Hunkemöller, WE Fashion, Omoda, Beter Bed, Blokker, Petrol Industries, Prénatal, Welkoop and Zeeman. Its cloud-native OIL solution suite, available as SaaS, orchestrates complex omnichannel orders and processes while improving the consumer experience with unified inventory management, ship from store, click & collect, returns management, drop shipping and delivery compliance monitoring features. It is notably referenced by Gartner dans ses « Market Guide » for Distributed Order Management Systems et Retail Store Inventory Management Applications.

A response to the challenges of trade

Combined, the SaaS solutions from Hardis Group and Magnus Black provide a modular, flexible and robust response to the challenges of omnichannel commerce and supply chain performance. “OIL is a natural extension of our software portfolio to meet the challenges of e-commerce and omnichannel distribution. With this acquisition, companies using Reflex will benefit from a new SaaS component to orchestrate their orders and optimize the experience, whether in BtoC or BtoB”, says Florent Boizard, director of the Supply Chain Solutions business unit at Hardis Group.

All the collaborators gathered together

In terms of organization, the Magnus Black teams, made up of around thirty employees, will join those of Hardis Group. “Since 2012, Magnus Black has been developing an OMS platform. Designed as a ready-to-use solution, our platform optimizes complex omnichannel commerce processes in composable architectures combining several best-of-breed software”explained André Damsteegt, Managing Partner of Magnus Black. “Joining Hardis Group allows us to accelerate our international ambitions. The support and expertise of Hardis Group’s teams in the field of Supply Chain will contribute significantly to the development of our solutions and will allow us to offer even more innovative responses to the challenges of omnichannel commerce today and tomorrow.”

The acquisition of Magnus Black by Hardis Group is also part of a broader strategy to expand its activities internationally. « The integration of OIL into our portfolio of solutions is a major step in our strategy to develop a global offer for the Supply Chain and commerce.. Alongside the Magnus Black teams, who have made OIL a leader in the Benelux, we will now focus on its expansion in Europe and around the world. »adds Nicolas Odet, president of Hardis Group.

Source: www.ecommercemag.fr