Nothing has revealed a special edition of one of its flagship phones, the Nothing Phone (2a) Plus. Created in partnership with the community, this new smartphone has a rather special feature: it glows in the dark.
After receiving more than 900 proposals from 47 different countries to create a special edition of the Phone (2a) Plus, the company selected five winners to co-design the final product with them: a phosphorescent phone. They were able to choose what the smartphone would look like, as well as how it will be put on sale.
This is the first “Community Edition” of Nothing, a project involving users not only on the hardware design, but also on the software aspects, packaging and even the marketing campaign. As the company points out, “ community is something other brands talk about, but which Nothing is proud to bring to life through the launch of this product ».
This Nothing smartphone is phosphorescent
The result is a phone that retains the brand’s original visual identity, with its transparent body allowing you to see the internal components. But it is now adorned with a new phosphorescent touch which gently illuminates the back of the device with a soft green glow.
On the software side, the winners’ ideas led to the creation of a new ” Connected Collection » of six personalized wallpapers, combining AI tools and digital design. Even the packaging of the phone has been revised, with reflective elements to match the new look. The marketing campaign also emphasizes themes of light and self-exploration, with the slogan “ Find your light. Capture your light ».
This will be a relatively rare smartphone, since Nothing decided to produce only 1000 copies. Beyond this collector’s edition, the British manufacturer announces that it is working on other initiatives aimed at co-developing content and software features with its fan base. A way of build close ties with your community, while remaining true to your identity.
The Nothing Phone (2a) Plus Community Edition will be available for purchase from November 12 on the brand’s website, at a price of 449 euros. But you will first have to register on the official website to have a chance of ordering one.
Source: www.frandroid.com
