ZAGREB – This year’s edition collected over 235 applications for SoMo Borac awards in SoMo Advertising and SoMo Media streams
The twelfth awarding of the SoMo Borac powered by Aleph award was held, which was organized in partnership with the Croatian Association of Digital Publishers (HUDI), and which rewards the best digital works in the region. The award was opened by the mayor of the city of Zagreb Tomislav Tomasevic who emphasized the importance of this award, which develops the digital world and highlights trends, but brings numerous regional and European experts to Zagreb.
The novelties of this year’s award ceremony are new categories that achieved significant success in the first year of existence – ‘Digital product’ powered by Fonoa in the advertising stream, which rewards digital products of all kinds that, with their innovative ideas and high performance, have enabled organizations to explore new aspects of digital business and “Best media Feature”.
“I would like to congratulate all the winners, as well as all the submitted projects, which were truly outstanding and once again showed us how the region follows and sets digital trends. We have created the largest digital community in the region, which is responsible for the growth and development of digital in these areas. The goal for all of us is for digital, which we all deal with, to progress. That’s what the SoMo Borac is for, and that’s what it will be for,” she said Ružica Vrdoljak Ličina, executive director of the SoMo Borac award.
The winners of this year’s Somo Borac are:
ADVERTISING STREAM:
SoMo Content
- Imago Ogilvy and Studenac: ‘Call for *ex!’ (November) – the main winner
- Imago Ogilvy and Studenac: ‘GucEye Protect’ (Studena)
- Ovation BBDO and Libresse: ‘Questions that only women hear’ (Libresse Serbia)
SoMo Global
- Imago Ogilvy and Hrvatski Telekom: ‘Visitor offer’ – the main winner
- Glitch Agency i Aqtos: ‘Aqtos – Business OS’
- SeekandHit i My Luxoria: ‘My Luxoria: Thriving in a competitive landscape’
SoMo Growth
- Fullhouse Ogilvy and Knjaz Miloš: ‘Guarana Azijana Launch’ (Guarana) – the main winner
- Imago Ogilvy and Hrvatski Telekom: ‘Visitor offer’
- OMD Media i McDonald’s: ‘#PistachioGate’
SoMo Social Strategy
- DROM agency and A1 Slovenia: ‘A1 Vajb Instagram’ (A1 Vajb) – the main winner
- Degordian i Jamnica: ‘NEW TIME, NEW SKY’ (SKY)
- Degordian and Jamnica plus: ‘Even more Sensation’ (Sensation!)
SoMo Tech
- Futura DDB and Perutnina Ptuj: ‘POLIvinyls’ (Poli) – the main winner
- Agency 101 and Spar Slovenia: ‘Spar ai’
- Innovatif i Perutnina Ptuj: ‘Poli time machine’ (Poli)
Digital product by Fonoa
- Luna\TBWA, Slovenia and Atlantic Group: ‘Argeta.com’ (Argeta) – the main winner
- CoreLine: ‘NoCapp’
- Pro Media Group i Condé Nast: ‘Vogue Adria – web stranica’ (Vogue Adria)
SoMoRitanac
- Imago Ogilvy: ‘Giant women – MARKET for equality’ – the main winner
- Bruketa&Žinić&Grey and Marodi: ‘A story worth every letter’
- Approach to NIJZ – National Institute of Public Health: ‘The heaviest words are easier to write’
TikTok
- 916HUB and SPAR Slovenia: ‘Tiktok Profile’ – the main winner
- Compare online: ‘Comparably better TikTok’ (hr)
- 404 agency and Hrvatski Telekom: ‘TikTok profile of Hrvatski Telekom’
Digital OOH
- Internavti i NLB: ‘Welcoming ATM’ – the main winner
- Bruketa&Žinić&Grey and CROATIA Polyclinic: ‘WE GOT YOUR BACK!’
- Go2Digital and OTP Bank: ‘Support to Croatian Olympians before and after the competition’
Digital Activation
- Imago Ogilvy and Studenac: ‘GucEye Protect’ (Studena) – the main winner
- Žiška i Jaffa Crvenka: ‘Kasato kukica’ (Kasato)
- Žiška i Xiaomi: ‘Xiaomi 14 Ultra Launch’
Digital Mix
- New Moment New Ideas Skopje i Coca-Cola: ‘Just Add Coca-Cola’ – the main winner
- New Moment New Ideas Skopje i Makpetrol AD Skopje: ‘Raise Your Voice Against Bullying’
- Žiška i Xiaomi: ’14 Ultra Launch’
SPECIAL MENTION BY ALEPH
- Kompare online: ‘Comparably better collection of leads’ (kompare.hr)
MEDIA STREAM:
SoMo NATIVE
- Smart House: ‘The Smart Young Voter’ (hr) – the main winner
- 24sata and IKEA: ‘Make places for life’ (IKEA)
- 24sata and Lidl: ‘JoomBoos in the countryside’ (Lidl – tastes of the homeland)
Best Storytelling
- RTL Croatia: ‘RTL Detektor’ (Danas.hr) – the main winner
- New TV: ‘SWAPAWAY – Humanitarian Exchange & Jersey Auction’ (hr)
- Smart house: ‘Newsflash’ (hr)
Digital Design of the Year
- Haus Media: ‘Portal Haus’ – the main winner
- Dnevnik Media: ‘Redesign of the Dnevnik.si portal’ (Dnevnik.si)
Digital Product of the Year
- Coolinarika.com: ‘SuperfoodChef-AI’ – the main winner
- LIDER MEDIA: ‘Leader Podcast – A success story’
- 24sata and the Tourist Board of the City of Zagreb: ‘Pets of Zagreb’
Best Media Feature
- Klix.ba i Intersoft d.o.o Sarajevo: ‘Hate speech prevention’ – the main winner
- Coolinarika.com i Podravka: ‘SuperfoodChef-AI’
- New TV: ‘EURO GOL’ (hr)
Follow all the news via SoMo Borac newsletter te na website conferences, and don’t miss the interesting interviewees in the podcast SoMoCast.
Photo author: Pixsell
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Source: www.advertiser-serbia.com
