The clothes we wear affect the way we feel and how others see us: according to psychology, this is the explanation why we like to wear designer or as we say – brand clothes.
Have you ever wondered why your neighbor is always dressed from head to toe in branded clothes, signed by top designers?
Or why would almost all of us, if we are not lying, faced with the choice between a leather handbag and an identical one, only with the signature of a top designer, choose the latter, if our financial circumstances allow it?
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The motivation is not only aesthetic: the choice to wear a logo or a label that shows the brand of what you are wearing can reveal a lot about the person in front of you and therefore says a lot about us.
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Without judging those who wear branded clothes from head to toe, on the contrary: they are often the most reliable and interesting people, at least that’s what world research says, although our circumstances are quite different from the world’s, considering the standard of living and the circumstances in which we live.
Therefore, today we are dealing with the question of why we like to wear designer clothes and accessories.
A luxury brand in sight has an automatic connection in the head of the person in front of us: money.
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Yes, because a designer handbag, luxury shoes or a t-shirt with the emblem of a top designer, especially in the trend at the moment, cost a lot.
Consequently, in the minds of other people, we will be categorized as that person who can afford luxury and therefore belongs to a high social status.
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In an almost unconscious way, people who are very focused on the need to have only designer clothes want to communicate that they belong to a rich social class (regardless of whether this is actually true or not).
Wearing designer clothes will make you feel more confident. Although money cannot be associated with everyone’s personal worth, in any case it is synonymous with success in business and consequently good personal achievement (at least on a professional level). Or she married well, the naysayers will say.
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If we wear a luxurious garment, we will feel better because it will make us feel proud.
This thought is automatic and more widespread in the people than we think and involuntarily, whether we want to admit it or not, we all fall for it.
Of course, the way you dress is related to the image you have of yourself and that you want to convey to others.
Dressing in well-known brands makes you feel important and affirms that image both personally and professionally.
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A person feels more accepted by others and it will be like that every time you wear something precious.
And if you think you are not part of this story, you are wrong: we are all more or less unconsciously involved in this dynamic of social recognition.
Source: www.sitoireseto.com
