The era of understated luxury is slowly fading away and making way for a new kind of rebellion. A rebel by definition. The one who rebels. A rebel through and through, a restless beat that echoes deep within.
In this new domain, NEO_REBEL is looking for more than a fleeting trend. She longs for authenticity and follows her inner voice instead of someone else’s script. Free from borrowed ideals and any need to conform, she goes against expectations and follows her own vision.
A nod to the past, a look at the future
Crafted from fabrics that pay tribute to history, but cut into silhouettes that embrace the future, each piece balances nostalgia with fresh energy. The classics remain the core of the collection and radiate a soft power that can be styled both timelessly and rebellious.
NEO_REBEL is designed for those who look ahead, but cherish a piece of yesterday. She breaks patterns, reshapes her perspectives and creates her own path through timeless design. Progressive, embracing nostalgia as fuel, igniting her personal evolution.
Dress to define, not copy
Individuality is the badge of honor of the NEO_REBEL. Each garment invites self-expression and encourages the wearer to differentiate rather than conform, and to treat each item as a personal VIP wardrobe member.
The first drop of the NEO_REBEL collection will be available from August 2025 at retailers and in the HEYANNO webshop.
Heyanno HW25 op SCOOP International
Heyanno presents its HW25 collection at SCOOP International.
- SCOOP International: February 9 – 11.
Source: fashionunited.nl
