HEYDUDE, the popular footwear brand, today proudly announced a partnership with renowned actress, producer and style icon Sydney Sweeney. Sweeney will serve as the brand’s global spokesperson in a new campaign that celebrates comfort and confidence.
Two-time Emmy-nominated actress and one of the most in-demand talents of her generation, Sydney Sweeney is known for her high-profile and critically acclaimed roles in series including HBO’s “Euphoria” and “White Lotus” and in films including the romantic comedy “Anyone But You” and the award-winning indie film “Reality.” In the new HEYDUDE campaign, which casts Sweeney as the “Director of Dudes,” she shares behind-the-scenes insights into her life and encourages people everywhere to walk comfortably in their own shoes.
Unveiled through a combination of out-of-home advertising and coordinated social media initiatives, the campaign emphasizes the brand’s definition of ‘Dude’: a focus on comfort, confidence and the power to embrace all aspects of yourself.
“Sydney embodies the essence of ‘Dude’ by always being comfortable in her own shoes, making her the perfect fit for the HEYDUDE brand,” said Terence Reilly, President of HEYDUDE. “We are thrilled to have her on board to further our vision.”
With a fast growing fan base, HEYDUDE is becoming increasingly popular as the go-to shoe for casual moments as well as festivals, travel and everyday activities. HEYDUDE is expanding its portfolio with new styles, all built on the foundation of comfort and lightweight materials.
Hooijer Footwear Group
Hooijer Footwear Group is responsible for the distribution of this brand for the Benelux, Germany and Austria. Dutch retail can make purchasing appointments at CAST Nieuwegein, Belgian and Luxembourg retail at Trademart Brussels and in Germany retail HEYDUDE can be found at MOC Munich and Brandboxx Hannover. HEYDUDE is represented by Hooijer Footwear Group at various German trade fairs, including Shoes in Düsseldorf. This international trade fair for shoes, bags and accessories will take place from 1 to 3 September 2024 in the Areal Böhler in Düsseldorf.
Source: fashionunited.nl
