A perfume boutique within the historical Palazzo Bagatti Valsecchi in Milan, in the heart of the fashion quadrilateral. Art Parfums Milano was born from a project by Nick Maltese and Federico Pagetti, founders and owners of Nick Maltese Studiowho were able to fit in with theirs minimalist language in context neo-Renaissance to create a new point of reference dedicated to top-of-the-range perfumes.
«The room and mezzanine entrusted to us to put the project into practice constituted by definition a setting as grandiloquent as it was untouchable with a ‘domestic’ loggia, columns, staircases, a large fireplace and a black and white checkered floor. For the interior we had in mind, a kind of interior of spaceship with a vague flavour rockit was therefore necessary to devise a language that emphasized and brought into harmony the qualities of the two poles in question, the present and the past, preventing one from overwhelming or interfering with the other”, explained designer Nick Maltese.
All designed ad hoc, the furnishings, the desk, the large central pouf in calacatta marble (in collaboration with Marmi Fuda), the tables, the shoppers, the floor lamp, all in perfect aesthetic harmony, show off petrous, sharp lines of character and are made in brushed steel e smoked glass.
The displays and backlit totems are among the focal points of the intervention: in appearance they pay homage to the skyline of the new Milan of skyscrapers, they design a sort of symbolic city and exhibit, from a material point of view, an orderly juxtaposition of brushed steel and glass in which everything contributes to reiterating the centrality of perfume.
«Having resolved the technical and safety issues in collaboration with the director of the Museum and the technical director, we worked on a concept that favors angular shapes and mirrored materials capable of reflecting and therefore perceptively multiplying and at the same time visually mixing the elements of the scene, so as to envelop the visitor in an almost baroque magic of amazement. We aimed to give substance to a multisensory experience – in which thesmell occupies a prominent place – which does not completely renounce decoration and yet aims to enhance the raw material in a new pure and intense aesthetic model”, concluded Maltese.
dove: via Santo Spirito, 10. Milan
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