The cooperation dates back to 2017, in which Hisense became the first Chinese consumer electronics company to sponsor the 2018 Russian Football World Cup.
By joining the list of sponsors, Hisense has the opportunity to participate in a global marketing campaign that ensures the use of the company’s logos from the venues of the World Cup in Qatar to the online interfaces, and even enables the use of the previous FIFA World Cups on the VIDAA smart platforms of Hisense smart TVs. VOD content sharing as well.
The 2022 FIFA World Cup will be held in Qatar from November 21 to December 18.
Source: geeks.hu
