Hite Jinro to hold ‘2024 Global Conference’ to celebrate 100th anniversary… Declaration of Jinro’s global popularization < Distribution < Article

HiteJinro (CEO Kim In-gyu) announced on the 26th that it held the ‘2024 Global Conference’ to strengthen friendly relations with overseas partners and share overseas business performance and vision in celebration of its 100th anniversary.

HiteJinro held the ‘2024 Global Conference’ at the Seoul Dragon City Hotel for three days from the 23rd to the 25th. This event was attended by approximately 160 people, including major business partners from 17 strategic countries including the US, Japan, and Vietnam, and five future growth countries including Brazil, New Zealand, and Mongolia, as well as executives and staff from HiteJinro’s overseas business headquarters.

HiteJinro, celebrating its 100th anniversary, declared the popularization of Jinro with its “Global Vision 2030” and presented a blueprint for preparing for the next 100 years. At this global conference, by sharing the new vision with overseas partners and the goals and strategic direction of overseas business areas until 2030, it formed a consensus and established mid- to long-term partnerships for leaping forward as a global comprehensive liquor company.

In addition, we looked back on Hite Jinro’s major overseas business achievements, performances, and success stories, invited external speakers to share the latest global trends, analyze implications, and discuss future improvement plans.

Hwang Jeong-ho, Executive Director of HiteJinro’s Overseas Business Division, said, “It is an honor to be part of this conference where we look back on the past 100 years with global partners and promise the next 100 years.” He added, “Through our new global vision of ‘popularizing JINRO,’ we will lead the next 100 years so that people around the world can enjoy our ‘JINRO.’”