The 2025 HMPA (Hispanic Motor Press Awards), sponsored by Meguiar’s, highlight vehicles selected for their quality, safety and technology for the Hispanic public. Winners will be announced at the LA Auto Show.
The Hispanic Automotive Press has revealed its list of finalists for the 2025 Hispanic Motor Press Awards (HMPA), highlighting the vehicles that best suit the needs of Hispanic families in the United States.
The announcement of the winners will take place on November 21 on the main stage of the Los Angeles Auto Show, known as the LA Auto Show – AutoMobility LA, in a presentation sponsored by Meguiar’s.
These recognitions, which are celebrating their fifteenth anniversary, aim to provide Hispanic consumers with critical information about the vehicles most suitable for their lifestyles, placing special emphasis on key factors such as safety, technology and sustainable mobility.
This year, the HMPA jury evaluated more than two hundred cars, selecting three finalists in each category.
A Growing Market
The jury, made up of Hispanic automotive journalists, content creators and industry experts, has evaluated each vehicle based on elements that Hispanic consumers prioritize when purchasing, such as technology, the integration of safety systems and efficiency in emissions.
According to Ricardo Rodríguez-Long, founder of Hispanic Motor Press, “The drive for auto sales in this country is largely determined today by Hispanic consumers who account for 1 in 4 new vehicle purchases. With our tests we help guide Hispanic consumers so that they have information before purchasing cars, in addition to adopting cleaner transportation options”.
Meguiar’s participation in these awards underscores the relevance of automotive culture among the Hispanic community in the United States and its commitment to a safer and more environmentally friendly driving experience.
Founded in 1901, Meguiar’s has become a symbol of automotive culture in Los Angeles and Latin America, with products that have been part of this passion for more than a century.
HMPA Awards 2025 Finalists
This year, HMPA finalist vehicles are divided into five main categories:
- Electric Vehicle: Chevy Equinox EV, Hyundai Ioniq 6, Kia EV9
- Family Vehicle: Hyundai Santa Fe, Kia Carnival, Toyota Camry
- Van: Chevy Silverado, Ford Ranger, Toyota Tacoma
- Sports Utility Vehicle: Hyundai Tucson, Kia Sorento Hybrid, Toyota Land Cruiser
- Luxury Vehicle: Genesis GV80 Coupe, Lincoln Nautilus, Ram Tungsten
Each of these models has been selected for their ability to offer a positive experience adapted to the expectations of Hispanic consumers, who look for a combination of functionality, design, fuel economy and cutting-edge technology in a car.
The manufacturers involved in the contest participate voluntarily, subjecting their models to a rigorous evaluation by the HMPA jury, which takes into account design, comfort, safety, fuel economy, functionality and price.
Evaluation Criteria
The HMPA 2025 awards selection process is characterized by a comprehensive and objective analysis of vehicles, where independent judges, including journalists and influential industry figures, pay special attention to aspects such as:
- Design and Comfort: The exterior and interior appearance of the vehicles is evaluated to ensure that they are not only attractive, but also comfortable for long family trips.
- Security: Each model must meet high standards in safety features, essential for Hispanic families.
- Economy and Sustainability: Fuel cost and energy efficiency play a crucial role, as does the integration of technologies that reduce environmental impact.
- Technology and Information: Infotainment systems are increasingly important, especially in family vehicles, where connectivity and entertainment play a vital role in making long distances more enjoyable.
Presentation at the LA Auto Show
The winning cars will be displayed in an exclusive Hispanic Motor Press area at the Los Angeles Convention Center West Hall, throughout the AT Auto Showfrom November 22 to December 1.
This platform will allow consumers to explore the vehicles up close and discover the features that have earned them their place in the HMPA 2025 selection.
The awards Hispanic Motor Press Awards (HMPA) have established themselves as a reference guide in the purchase of vehicles, and their importance continues to rise, given that the Hispanic community represents a growing and fundamental segment in the United States automotive market.
Source: geeksroom.com
