HONOR, Qualcomm and Microsoft are setting new standards in mobile artificial intelligence
At IFA 2024, HONOR presented three breakthrough mobile artificial intelligence solutions: AI PC with Snapdragon® X Elite processor, AI Agent and AI Deepfake Detection platform. The launch was accompanied by a thought-provoking panel discussion with HONOR CEO George Zhao, Alex Katouzian, CEO of MCX Group at Qualcomm Technologies, Inc., and Mark Linton, VP of Partner Sales at Microsoft. Together, they explored the intersection of AI and Snapdragon technology and discussed how these innovations are shaping the future of mobile AI.
“When it comes to mobile computing, AI is not just a buzzword, it’s a revolution,” said George Zhao, CEO of HONOR. “At HONOR, we are committed to working with our partners to deliver powerful AI features and seamless connectivity while protecting our customers’ privacy. By openly collaborating with industry leaders, we create devices that empower individuals and redefine what’s possible.”
“At Qualcomm Technologies, we believe the NPU is the key to unlocking the true potential of artificial intelligence in computing,” added Alex Katouzian, CEO, MCX Group, Qualcomm Technologies, Inc. “Thanks to its superior NPU performance, the Snapdragon X Elite enables AI-powered PCs like the HONOR MagicBook Art 14 to deliver next-generation experiences. Not only will users see a significant increase in performance, but the efficiency of the NPU will translate into longer battery life, allowing users to stay productive for longer.”
HONOR MagicBook Art 14 Snapdragon: Redefining the computer in the era of mobile AI
The PC world is undergoing a radical transformation caused by advances in artificial intelligence and the arrival of the Snapdragon platform. The Snapdragon HONOR MagicBook Art 14 is supported by HONOR-level artificial intelligence capabilities, developed in collaboration with leading experts in the industry, and represents a new era of computing.
HONOR MagicBook Art 14 Snapdragon has an elegant, compact design and a miraculously light construction. In addition to robust hardware and software solutions, it includes cutting-edge platform-level artificial intelligence capabilities that ensure unmatched productivity and user experience. HONOR brings the features synonymous with smartphones to notebooks, launching the lightest and thinnest AI computer ever, weighing around 1kg and 1cm thick. HONOR MagicBook Art 14 Snapdragon provides an immersive visual experience and is equipped with a captivating 14.6-inch HONOR FullView touchscreen display with a crystal-clear 3.1K resolution. It also has an excellent screen-to-body ratio of 97%, the largest ratio among 14-inch laptops. HONOR MagicBook Art 14 Snapdragon is powered by the Qualcomm Snapdragon X Elite processor, which takes the computing experience to a new level in terms of performance, efficiency and security.
HONOR MagicBook Art 14 Snapdragon also enables a smooth transition of Windows applications on the X86 architecture to Windows on the Snapdragon architecture. Based on years of ecosystem research, HONOR has created the Hotspot library, which uses platform-level artificial intelligence to identify frequently used scenarios and run optimizations efficiently. HONOR improved average boot times by 16% in(1) various Windows applications through optimizations. To date, HONOR has optimized a total of 14 top applications in six main categories, including browsers, online meetings, media, office and social software and tools.
HONOR MagicBook Art 14 Snapdragon will soon be available in Germany, France and Italy. To pre-order this product, visit the HONOR online store now at www.honor.com.
Smooth AI experiences enhanced by MagicRing technology
In the era of mobile artificial intelligence, seamless connectivity across operating systems will allow users to harness the potential of artificial intelligence anywhere. Unlike the manual point-to-point connection in traditional HONOR solutions, MagicRing allows you to automatically connect multiple devices on the same account with low energy consumption.
MagicRing connects not only devices but also services across devices. The solution also allows you to use the same keyboard and mouse set for multiple devices, receive calls and notifications on a device other than your smartphone, and control your smartphone’s camera on your computer. With a secure and seamless flow of services and information between devices, MagicRing makes it easy to work with AI across multiple devices. For example, Cocreator, as one of the typical Windows experience scenarios on Snapdragon, allows users to create fantastic works of art using simple drawings. Thanks to the MagicRing technology, users can seamlessly access the Cocreator app on their HONOR MagicPad 2 and draw masterpieces using the Magic-Pencil. Meanwhile, they can also use AI Zmizík from the HONOR Magic V3 smartphone on the HONOR MagicBook Art 14 Snapdragon to experience an unparalleled level of mobile AI convenience.
HONOR AI Agent: The first artificial intelligence agent on a device for an open ecosystem
HONOR AI Agent is a revolutionary, always-on personal assistant designed to improve and simplify users’ daily lives. By intuitively understanding users’ requests and intentions through language analysis technology and user interface awareness, the AI agent learns from their habits and device environment and can make intelligent decisions across multiple applications and services. This capability makes it possible to automate complex tasks. HONOR demonstrated how to find and cancel unwanted subscriptions in various applications using a few simple voice commands on their smartphones.
Looking to the future, HONOR AI Agent is poised to become a key element of mobile AI. It is expected to launch in China with the HONOR Magic7 series later this year. This innovation not only marks a leap in technology, but also heralds a new era in which artificial intelligence will seamlessly integrate into our daily routines, increasing our daily productivity and efficiency.
The first technology in the world to detect deepfake videos directly on the device
As the sophistication of deepfakes technology increases, the potential for misuse, including identity theft and the spread of misinformation, increases significantly. HONOR’s in-device AI Deepfake Detection technology is a breakthrough solution designed to protect users from the increasingly frequent threat of deepfake fraud.
This innovative detection system uses advanced algorithms to carefully analyze a variety of elements including pixel-level synthetic imperfections, edge composition artifacts, continuity between images, consistency of hairstyle around the face and ears, and placement of synthetic tracks. By examining these characteristics, the technology can accurately identify modified content and distinguish it from authentic content.
You can find more information about the HONOR brand on the official website:
About HONOR
HONOR is the world’s leading supplier of smart devices. It aims to become a global iconic technology brand and create a new smart world for all through its powerful products and services. With a constant focus on research and development, it strives to develop technologies that enable people around the world to go further and give them the freedom to achieve and do more. HONOR offers a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, empowering people to become a better version of themselves through its portfolio of innovative, premium and reliable products.
(1) Data from HONOR laboratories.
Source: www.nextech.sk
