IAB Discovery presents the month of attention: on November 27, the Attention Insights Hub meetup will be held in Zagreb’s Urania, and participation is free.
User attention on digital channels has become an invaluable resource in today’s advertising as consumers are exposed to a range of increasingly attractive ad formats every day – and audience fragmentation and new creative strategies make it necessary for marketers to find innovative ways to measure and manage their users’ attention. This is exactly the topic that the first edition will deal with IAB Discoveryja: The Month of Attention.
Did you know that…
- …people have shorter attention spans than goldfish?
- …on average we see between 4,000 and 10,000 ads per day?
- …ads with sound have a positive effect on brand recognition and memorability?
- …rarely any display ad manages to generate 4 seconds of user attention?
The data and facts about attention that we will analyze will be a part Attention, Attention: Insights Hubawhich will be held November 27 at 3 p.m in Urania, and the hosts of the conversation will be experts on the topic – members of the eponymous working group of IAB Croatia and authors who created national Guidelines for attention in digital marketing. They will present useful materials and share the most interesting insights, and everyone interested is invited to come and join.
IAB Croatia launched a new project, IAB Discovery The Month of Attention opens the first month of the initiative, photo by Domagoj Kunić
Calendar u tri dela
Everything you need to know about attention is an introductory lecture Saša Milinović (OMD), in which on November 27 he will present the guidelines of good practice, give an overview of the basic concepts related to user attention and methods of measuring attention. The lecture will be followed by a panel discussion called Because of attention deficit?in which he will Mia Lasic (Addico Bank), Anja Sedak Burčak (Wiener insurance), Damjan Planinc (Teads) i Kristijan Gregorić (Valicon) as a moderator to share with the participants a series of concrete tips and facts that can change the way we think about this topic – with a relaxed atmosphere, intriguing conversations and quality socializing digital community, which will continue even after the formal part of the program. Participation is free, and you can register at the link.
IAB Discovery predstavlja: The Month of Attention
Let’s remind you that IAB Discovery is a new format of IAB Croatia, which will be dedicated monthly to a specific digital topic in depth, so that experts from IAB’s ranks will bring the given topic closer to the market through a series of activities and offer useful information and new materials. Members Working groups of IAB Croatia for attention in digital marketing – Mia Lasić (Addiko bank), Anja Burčak (Wiener osiguranje), Marko Jambrešić (dentsu), Damjan Planinc (Teads), Saša Milinović (OMD), Matija Vučković (Eskimi) and Kristijan Gregorić (Valicon) – after a live meeting, which will open the month of attention, will also take care of a series of useful infographics, data and insights.
More information about IAB Croatia and the projects in which it works, find on official pages.
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Interactive Advertising Bureau (IAB) Croatia is the collective representative and ambassador of the digital marketing industry and the large world organization IAB Global Network in Croatia. As part of its mission to catalyze changes in the digital ecosystem, it gathers more than 110 member companies and connects the most important actors engaged in the growth of interactive marketing, insisting on the highest standards. With its projects, such as MIXX Awards Croatia, Communication Days, IAB Discovery and good practice guidelines, it continuously works on scaling and stabilizing the digital economy.
With this acquisition, the Croatian market has become richer for numerous materials, specialized education, awards, research, analysis and network that will be exclusively available through IAB Croatia.
Find more information at www.iab-croatia.com te na Facebook i LinkedIn.
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