You’ve probably been in a situation where you don’t know what to give someone. You start searching for gift ideas on the Internet, but the “creativity” leaves much to be desired.
In such situations, Russian photo-constructors Mozabrick made of plastic bricks and RingString sets for creating pictures with thread come to the rescue. I guarantee that anyone you give such a set to will be delighted, because any photo can be chosen as the basis for the picture. And after opening the set.
By the way, this month Mozabrick celebrates its 4th birthday, and until the end of July there is a holiday discount of 34% for all sets with promo code DR34This is the biggest discount in the company’s history.
What is Mozabrick
Mozabrick photo constructors are universal kits for creating a picture from small constructor cubes based on any photo. They work like this: buy a Mozabrick set → upload a photo to the company’s website → assemble a picture from plastic cubes according to the instructions.
In the end, you get a unique picture in pixel art format that will complement any interior.
An important advantage is that This is a reusable constructorbecause you can always take it apart and put together another photo.
Who came up with this?
Ivan Shpigotsky and Artur Sharafutdinov
Mozabrick sales were launched in July 2020. The company was founded by Artur Sharafutdinov and Ivan Shpigotsky, who had already known each other before.
Arthur came up with the idea in 2019, after which he proposed it to Ivan. At that time, there were already paintings from the constructor, but they were not automated.
To get a painting, you had to contact the seller, send him your photo, get several sketches, and then wait a long time for the construction kit to be made for the selected sketch. It seemed that everything could be done much easier and faster by adding software.
Arthur Sharafutdinov
The entrepreneurs invested equally in the project, and in two months they found several factories in China that produce Lego bricks, created a website and an algorithm that converts photos into assembly instructions.
Why is it made in Russia?
Mozabrick base mold
Initially the details for Mozabrick were produced in China, and in Russia they only printed instructions and packaged the goods. But since 2022, production has been completely transferred to Russia.
It’s all because of logistics: the delivery price has tripled in 2 years. The only option was to either increase the price or move the entire production to Russia. To keep the product affordable, they chose to move it.
What did you do for all 4 years?
Mozabrick content managers at work
As soon as the first advertisement came out, sales took off. No one expected such a sharp increase: the first batch was only 2,000 Mozabrick S sets (there were no others at the time).
The gift was a hit with everyone: they took several pieces per person. The most popular feedback was requests for when there would be color versions and other sizes.
Mozabrick
The company’s goal was to get 5-star reviews everywhere, so the product was constantly improved. After some time, we can say that it worked out – the average rating of product cards on marketplaces is 4.9. Negative reviews are most often left due to packaging damaged during delivery by marketplaces.
As a result now Mozabrick sets Available in 3 sizes: S, M and L. And also the Color version in beige palette.
And the company didn’t stop there. Buyers asked for frames for the paintings to give them a finished look. They even released them in two colors: black and white.
We also constantly optimized the user path: we received requests to add the ability to cut out objects in a photo directly in the instruction generator, to add backgrounds. We did this and went even further – we added a feature for combining identical sets into huge paintings. Now the maximum is 4 L sets, which is as much as 152×152 cm.
Mozabrick
Some don’t stop there, one customer sent this review:
Mozabrick also set a Russian record by assembling the largest picture from construction blocks. Here, the 24L Mozabrick set is a 4.5 x 3 m picture, 221 thousand construction blocks and approximately 324 man-hours of assembly.
Why did you launch Qbrix?
Then the success Mozabrick Arthur and Ivan decided to release a construction set with fewer Qbrix parts. They wanted to make the product even more accessible, and as a result made a set with fewer parts, smaller size and more detailThe price was made one third lower than the S set.
Those who were looking for photo constructors found Qbrix on marketplaces, and were already choosing whether to add a little and take Mozabrick, which is more detailed, or save money and take Qbrix.
Mozabrick
Qbrix is sold only on marketplaces and advertises less frequently, which helps keep prices low.
The designer was launched when the production of bricks was already established in Russia, so it immediately began to be manufactured in Russia.
After that, they started looking for a use for software that clearly gave new life to various hobby kits. This is how paintings by numbers appeared, which are created based on photographs, diamond photo mosaics, the FoldBook construction book, as well as the hit construction sets for children of the Kids series and cardboard 3D puzzles.
How RingString Came to Be
In 2020, Ivan ordered a thread painting from a Belarusian artist for 20 thousand rubles. It looked unusual and attracted attention. Artur and Ivan decided that they also needed to make such paintings. Moreover, in Europe, such paintings cost about €300-400.
But at that moment, preparations were underway to launch Mozabrick, so the launch of RingString had to be postponed until 2021. All this time, the designer was being developed, materials were being selected, and the software was being debugged.
RingString is an analogue of Mozabrick, in which the painting is created from a photograph using threads. Moreover, the instructions are available both in PDF and in voice-over with meditative music.
The set is sold in two versions, which differ in size: 35×35 cm and 50×50 cm.
On average, it takes 4-6 hours to assemble a painting. One set allows you to create only one painting.
RingString is also entirely produced in Russia. Initially, nails for the sets were purchased in Germany, but due to sanctions, they had to switch to Russian nails, which turned out to be no worse in quality.
Overall, RingString’s development strategy is very similar to Mozabrick’s. Both builders are constantly improving based on customer feedback.
Great gift
Any product from Mozabrick, Qbrix and RingString is guaranteed to be anything but boring. Such a gift will definitely be remembered for a long time, will help a person relax and will always remind them of you.
Moreover, as a gift, the sets are suitable for absolutely everyone and for any occasion.
And now the most pleasant part. All July Mozabrick will celebrate 4 years and sell all of its sets with 34% discount by promo code DR34There has never been such a discount and there won’t be one even on Black Friday and before the New Year.
Source: www.iphones.ru
