The proliferation of the Internet has had a huge impact on the relationship between the insurance sector and its usersas we have been able to experience in our day-to-day operations with them. We only have to look back, especially for those of us who already interacted with these services before the network of networks came into our lives, to confirm that we have experienced a paradigm shift that has completely revolutionized the market.
This profound change in the model has resulted in a broad set of improvements for userswhich we will review below, and which impact all points of interaction with them, from searching for information and contracting, to the management of authorizations and access to the results of diagnostic tests. The level of access to information (both proactive and reactive) and to management has reached ceilings that were absolutely unimaginable just 20 years ago.
An important part of this change has come directly from the insurance sector, but we must not overlook the role, also fundamental, that certain platforms have played, which have made the search for information even easier, especially when it relates to more than one service of those provided by the insurance sector.
The clearest example of this can be found, without a doubt, When we look for the insurance proposal that best suits our specific needsYears ago, we would have to make a long (and often tedious) round of phone calls, repeat the same information over and over, hope that there were no misinterpretations of the information, and, hopefully, after spending a couple of whole mornings on this process, we would finally have a few offers to choose from.
Today, however, we can use a health insurance comparatorin which we will only have to enter our data, select the coverage we need and, automatically, we will obtain a complete selection of offers completely tailored to what we were looking for. And, in the same process, we will be able to directly contract the insurance to have its coverage immediately.
Comparators have therefore become what the Anglo-Saxons call a game-changermore specifically, one that serves the user, empowering them in the process of gathering information and, therefore, also in the decision-making process. And as a more than convinced user of comparators, whether in the field of health, mobility, home, etc., I am quite clear that these services are one of the best fruits of technological evolution and the globalization of the Internet.
Now, although we might think that this is the only significant change, the truth is that technology has brought many other advantages to the insurance sectorand the interesting thing is that some of them are also related to comparison sites. The most obvious example is the ability to collect and analyse information about the needs of users, and with the huge volume of data generated on these platforms, insurers have the possibility of adapting their policies and services to this demand, which makes companies and products more competitive.
The execution of procedures has also evolvedso that nowadays we can use the Internet, either through the website or the apps of the insurers themselves, to quickly and easily manage authorizations, check coverage, update data, make changes to the policy… the list of options is more than extensive, and fully covers the most common procedures.
We are not, therefore, facing an evolutionary process, but rather a paradigm shift that has forced the insurance sector to reinvent itself, to the great benefit of the user, who can now do everything more comfortably, faster and with better results than with the previous system. And, of course, We can expect new improvements to come in the future.through even more personalized services, optimized management and other advantages that are yet to come.
Source: www.muycomputer.com
