SARAJEVO – Even the citizens of Bosnia and Herzegovina could not resist TEMU’s low prices. According to Similarweb data, TEMU is the most visited application in our country. Entrepreneur and expert in e-commerce Elvis Pivić commented for N1 how this popular application conquers the BiH market, the region, but also the world, and what consumers need to know.
Pivić said right at the beginning that TEMU is one of a series of e-commerce platforms that offers a wide range of products at relatively low prices.
“What makes them different from other platforms when they approach the markets is that they use a very smart and aggressive marketing strategy. The very fact that we in Bosnia and Herzegovina are somehow promoting TEMU in the free TV space is the result of the fact that they have established some concept of trending and have become a trend. And that aggressive and smart marketing strategy in a way awakens the emotional aspect of the consumer when purchasing.” Pivić pointed out.
“TEMU entered the minds of consumers”
He then added that TEMU “entered the minds of consumers”.
“All of us who deal with digital sales aim to enter the psychological profile of a potential customer. And what may be important for the public to say is that there are different strategies for the reason that the habit of shopping digitally and in the traditional approach is different. In the digital approach, we use only the sense of sight and based on that we influence the rational side of the brain, whether to buy something or not.”he stated.
When it comes to the profile of a person who buys digitally, Pivić explains that it does not differ by climate. Thus, the digital customer in BiH is no different from the one in Asia or the Western Hemisphere.
“There are marketing or analytical tools that do this available to everyone. When it comes to Bosnia and Herzegovina, it is different for us that we are a small and more conservative market in the context of supply and demand and we have somewhat limited aspects in terms of legislation and bureaucratic principles, and because of this we are sometimes a little behind the world when it comes to trends. However, in the last 15 or 20 years, all those trends from around the world are also available in BiH”Pivic added.
How did we become addicted to TEMU?
Then he explained in what way and how we became addicted to TEMU.
“First of all, we are all habitually smartphone users, and then by that, this also conditions the use of social networks, and we entered that psychological profile of how they are used in the context of the content we receive, the time we spend on them, and then we go to that segment of video content, in the new shorts format that lasts 30 seconds, after which the attention falls on all of us. So, you must have the ability to sell a particular product in 30 seconds. And then what TEMU and other big marketers do is to offer you a wide range of products and you are constantly scrolling (browsing and searching for products). And then instead of being on social networks you will be searching TOPIC. It is the digital marketing panel that is the key feature of successful e-commerce businesses to bring as many users as possible to your platform and then transfer them into your customers who later become loyal”emphasized Pivić.
The question is, do people who search for TEMU stay on that application because of the favorable and relatively low prices and find everything they need?
“The first thing buyers in Bosnia and Herzegovina who buy online should know is that these products are already available on their market only through other sales channels. So, it is not something new, but TEMU’s difference is in the aggressive approach, so they offer low prices in that initial input because it is somehow leveled in accordance with supply and need, in accordance with the number of purchases that are made on a certain market, but what is specific to TEMU is that it has a certain mass and different segments in the context of the income they generate. In the e-commerce business, you don’t only get income, i.e. profit from the sale of products, there is a wide range of things that you can profit from and compensate for the price of the product it offers.said Pivic.
TEMU is also popular because of free shipping, but Pivić points out that customers don’t actually get anything for free.
“It’s just called that. However, it is really one of the concrete advantages of TEMU that they managed to solve that one logistical challenge in the context of getting something from all over the world to your home address at a very favorable price in terms of delivery, even if we wait for it for quite a long time. However, we who deal with e-commerce know that for people in Bosnia and Herzegovina, the promptness of delivery is not as important as the quality and price of the product and whether they have the right to return the money or the product after buying it. People’s experiences say that TEMU offers that one quality support, which means that you can use the refund of money or items”. he pointed out.
What should you pay attention to when shopping at TEMU?
He then stated that TEMU’s reviews somehow set it apart from other platforms.
“TEMU says that it cannot guarantee any of its products because it absolutely does not have them. Therefore, TEMU is only a platform that sells other people’s products and does not have them in stock. So, when you buy on TEMU, it takes place digitally, and those orders are received by a manufacturer or distributor. Then it is packed and delivered to the distribution center and after that it comes to your home address. Users should pay attention to product reviews, and those that have high ratings can then count on the fact that they are of good quality, regardless of the price. he added.
He asserted that express delivery in Bosnia and Herzegovina is currently one of the best in the region.
“But that comes with a certain price, which is the highest in the region. However, in the markets where TEMU has appeared, for example in Serbia, it happens that there is a large amount of demand in the context of delivery and in this way its quality is lost because with regard to other e-commerce and then also TEMU, there is a big a volume of work that, unfortunately, companies with current resources cannot fulfill”he emphasized.
How to recognize fake TEMU applications and what is the safest way to pay?
In the meantime, fake TEMU apps appeared on the App and Play Store. We were interested in how a person who is not well informed and wants to install that application can be sure that it is not fake?
“In that context, I will be optimistic and say that there are many more correct purchases and transactions than scams. On the other hand, the public talks more about fraud than about business as a quality segment. And buyers can distinguish between official and unofficial data, the first thing is that if there is a stamp on the platforms, then it means that it is a trust stamp issued by professional organizations and national trade associations, and when the national association audits that platform, it is registered as a seller. is a purchase from them and all conditions are met. These stamps differ depending on the association that issues them, but most often they are called ‘trust mark’ and it is located on the logo and leads you to a specific association and to information when it is registered, etc. Another thing to check is the official domain of that platform. TEMU’s official domain is temu.com and everything on that domain is official and every prefix and suffix that comes with that name is potentially some abuse. And before you install the application, you should check who developed it, that is, who owns it. Official corporations always have all the information about their company and we look for it within that application. Also, read the reviews and if it is a fake application, then someone will write it in those reviews”Pivić concluded. Forbes BiH
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Source: capital.ba
