how to avoid the pitfalls of commercial sites

Black Friday is approaching, and with it, a multitude of tempting promotions. However, behind these offers sometimes lie deceptive practices. The Directorate General for Competition, Consumption and Fraud Repression (DGCCRF) warns against false discounts and hidden subscriptions. Here’s how to avoid these traps and take advantage of good deals safely.

Manipulative Techniques: “Dark Patterns” on Merchant Sites

Some platforms use “dark patterns”, strategies designed to push consumers to buy without thinking. Phrases like “only three left in stock” or timers create a sense of urgency, increasing the likelihood of purchase by 2-4 times. Although some practices are legal when based on facts, others are considered misleading and violate the law.

Complex Choices and Hidden Subscriptions

Other techniques consist of complicating consumer choices, making it difficult to refuse a subscription or additional service. These options are often hidden or unclear, trapping buyers into unwanted contracts.

How to Protect Yourself from Fake Promotions and Refund Traps

To deal with these practices, the DGCCRF recommends several key steps:

• Prepare a shopping list : This limits impulsive purchases.
• Compare prices : Make sure the discount is real and based on the lowest price of the previous 30 days, and not on often inflated “recommended” prices.
• Check the reliability of the sites : Consult the legal notices, the identity of the seller, and make sure that the payment is secure (padlock icon in the address bar).

Your Rights When Purchasing Online

In France, the law guarantees a right of withdrawal of 14 days after receipt of a product purchased online. This right even applies to sale, second-hand or clearance items. If you exercise this right, the seller must accept the return of the product and reimburse you in full, including delivery costs. Note that return costs may be your responsibility if this is specified by the seller.

Report Abusive Behavior

To report questionable practices, the DGCCRF provides the “SignalConso” site, a platform allowing consumers to report problems encountered.

By following these tips, you can take advantage of online promotions while avoiding unpleasant surprises.

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Black Friday: why boycott it?

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