In over a decade of Black Friday campaigns, the e-commerce sector in Romania developed rapidly. Thus, companies’ strategies must consider maximizing performance through available promotional tools. The Romanian platform SMSO presents an analysis of the importance of using SMS in this season’s campaigns.
Romania’s e-commerce continues to experience remarkable growth, and Black Friday is still an essential time when marketing strategies make a difference. In 2024, estimates indicate a sector value of more than 11.7 billion euros, with intense activity in November, known in e-commerce as “Black November”.
In this context, SMSO, the local platform specialized in mobile marketing and SMS services for companies, meets the needs of businesses and provides an advanced platform through which they can use SMS as a powerful promotion tool. Companies thus have a quick and direct way to reach customers.
In the context of Black Friday, but also for promotional campaigns run throughout the year, the use of SMS is essential and offers a considerable competitive advantage. It’s fast, personal, doesn’t require an internet connection and has an impressive open rate.
What advantages does SMS have in Black Friday campaigns?
SMSO statistics for the previous Black Friday period (November 9 – 12, 2023) show the positive impact that promotion through this channel has. Thus, in just 3 days, 1,915 SMS campaigns were run and 436 unique customers sent at least one SMS. In total, more than 963,000 SMS were sent, and of these, almost 550,000 were sent in a single day on November 10. The largest customer sent more than 110,000 SMS during Black Friday.
SMS is undoubtedly a powerful tool, especially during a busy time like Black Friday when every second counts. It has a high open and engagement rate. Messages are opened 98% of the time and most are read within the first 3 minutes of receiving them.
SMS is becoming the fastest and most effective way to reach the customer directly and is an essential tool when it comes to sending quick notifications about exclusive discounts, new stock alerts and product updates.
Unlike channels such as social media or email marketing, SMS does not require an internet connection. Thus, as long as the phone is connected to the telephone network and can receive calls and messages, there will be no problem in sending SMS with the latest information about sales campaigns. Moreover, it is compatible with all phones.
In addition, the low costs and high conversion rate make SMS one of the most effective marketing channels.
Last but not least, SMS is experiencing significant growth and represents for many companies an essential channel of direct and effective communication with customers. SMSO emphasizes that more and more businesses choose it to increase their visibility and to retain their customers through exclusive discounts or “flash sale” type announcements.
SMSO tips for optimizing Black Friday SMS campaigns
To achieve the maximum performance that this communication channel offers, SMSO is the ideal place. It is a modern and intuitive SMS communication platform where businesses can precisely manage their campaigns, send messages efficiently and achieve their sales goals.
For all entrepreneurs and online stores aiming to maximize sales in November, SMSO will launch its Black Friday offer on November 1st. This will be active throughout the month of November.
Once the offer is secured, SMSO has the following recommendations in running an SMS campaign:
- Audience segmentation. The offers sent must be adapted according to the budget, preferences and purchase history of each customer. The customer base must be divided into lists created based on interests and buying behavior. Thus, the personalization of the messages is faster and the conversion rate higher by delivering the information desired by the users.
- Clear and concise messages. Each SMS must clearly convey the offer or discount. Messages longer than 160 characters can be sent, but SMSO recommends keeping them concise, to the point, and keeping costs low.
- Full links for more confidence. It is tempting to use short links, but it is recommended to avoid them because they can increase the risk of messages being marked as SPAM. Full links provide customer trust, a higher click-through rate (CTR), higher conversions and, last but not least, better results.
- Clear and powerful Call to Action (CTA).. The call to action must be clear and compelling so that the potential customer is closer to purchasing the product or service being promoted.
- Customer loyalty. SMS messages can also be a great channel to keep in touch with customers and build long-term loyalty. Exclusive discount codes can be sent via SMS to the most active customers.
SMSO is a SaaS (Software as a Service) SMS communication platform and mobile marketing service provider. It was launched in 2019 and reached in 2023 revenues of over 5.2 million lei. The services cover the SMS option for a wide range of business needs such as loyalty campaigns, consumer information messages, banking messages and more. SMSO has over 700 monthly unique users. The company is actively involved in CSR actions, especially to support sports activities.
Source: www.iqads.ro
