How to make your corporate event a success? – Experience

To motivate employees and collaborators, your company needs to implement a new communication strategy. For example, you can organize a professional event (such as a product launch, a seminar or a team building) and delegate project management to an event agency.

By taking into account feedback from your teams, you help to strengthen thebranding of your organization, and you make your target want to invest more in their work, in the service of your structure.

Find out now how to increase your notoriety and retain attention, through an event project or the broadcasting of goodies personnalisables. Save the date !

Why talk about corporate events?

An event generally refers to an unexpected fact, which has a very particular importance: a meeting, or even a celebration.

In the business world, it’s exactly the same thing: the event is what allows you to shake up your daily routine, with a clear objective: to break the routine and, ideally, to generate new ideas, spot unsuspected talents and boost team spirit. And, why not, create new perspectives of collaboration for your organization.

However, the implementation of a corporate event requires a lot of thought in advance, a plan to be drawn up and a budget to be established. Because in fact, the creation of certain events can become particularly costly, and require certain logistics.

Why organize a professional event?

Organizing your event has many benefits. It can lead to enhancing your image as a manager, but also contribute to the reputation of your company. For you, organizing an event should be an opportunity to:

• Developing a sense of belonging among your colleagues – the famous corporate spirit.
• Strengthen team cohesion.
• Motivate employees and improve their productivity.
• Increase business opportunities (business part).
• Thank a large number of your guests and celebrate a business success.

Organizing a successful event can also involve launching a new product or service. And your desire to promote it via promotional items.

Who are corporate events for?

An original and successful event can be aimed at a very wide audience. However, in the business world, the success of your event depends on defining your target audience. For example:

• your employees,
• your employees,
• your customers.

How to organize a corporate event?

Organizing a professional event cannot be improvised, whatever the nature of your event communication. You must take into account a certain number of parameters, if you want your event to be a success, and avoid harming your company.

Ideally, you will be advised to:develop a retrospective planning. You will thus have a roadmap allowing you to clearly identify and measure the different design stages, up to the date of your seminar.

The essential steps to make your event a success

Here are some successive steps that will help you ensure the success of your event:

• Start with define your goals : depending on the scale of your event project, you must define your objectives several months before the big day. Ask yourself these preliminary questions: who is the target audience for your concept? What is the strategic goal? How many people are you targeting?, etc. At this level, it is recommended to set “realistic” objectives.
• Establish a forecast budget : even if this budget remains approximate at the start, it constitutes an excellent way to understand the cost of a successful event.
• Find a service provider specializing in corporate marketing : an initial search on social networks or via the website of a goodies supplier as Giffits will give you a first glimpse of what is possible in terms of advertising.
• Communicate as much as possible about your event: for maximum participation in your event, do not hesitate to communicate in advance. Ideally, use all the communication channels at your disposal (social networks, email and newsletter, personalized messages and invitations, advertising, etc.).

Why choose promotional items for a corporate event?

THE promotional items (also called “derivative products”) are a unique opportunity to engage your target audience and stimulate a sense of belonging to the same entity. Through gifts, you invest in building your image and the success of your conference.

The corporate merchandising is most often presented in the form of an original printed medium, in the colors of your brand or your company. The choice is vast: it can be a T-shirt (most often), flyers, or office equipment (the famous mug!). But many others goodie ideas exist to reflect your new ambitions!

These personalized products can be distributed during a specific evening, within the walls of your company. But you can also use them to decorate a stand during an official presentation, or if you choose to participate in a seminar as a speaker.

What are the advantages of merchandising at a trade fair?

As you will have understood: the reception of participants can be done largely throughpromotional itemsdistributed free of charge. But what are the real advantages of such a strategy for visitors to your stand?

• You generate attention for your brand and contribute to building a image positivelikely to attract new customers and business partners.
• You stand out at high-visibility events: If you have your own merchandise at a trade show, you will gain visibility – especially if the quality of your visuals is incomparable!
• You build positive relationships with potential business partners and customers. Just one person convinced by your event approach can be enough to fuel productive discussions outside of a meeting room.
• You get products with inestimable value in the long term: the key to corporate merchandising also lies in its ability to associate memories with a brand.

Do you want to entrust your business project to an agency specializing in the animation and implementation of a corporate event? Think about organizing your event in relation to a real outsourced project manager.

This contact, versed in the art of organization, will even be able to assist you in the smooth running of your event (choice of locationsetting the date of your event, booking a caterer, ticketing, etc.).

Whatever happens, remember that the satisfaction of each participant must be your priority objective! Attention to every detail counts in the success of your team building.