How much presence do CEOs of global food and beverage companies have in traditional and social media? This is what Onclusive reveals in its quarterly study from April 1 to June 28, 2024.
Onclusive unveils the results of its quarterly study on the traditional and social media presence of CEOs of leading global food and beverage companies for the period April 1 to June 28, 2024.
The visibility of agri-food giants
James Quincey, CEO of Coca-Coladominated media coverage – ranked first in CEO or company mentions – thanks to the company’s first-quarter 2024 profits, despite currency challenges. The “Coca-Cola” brand was frequently mentioned, particularly during the Coca-Cola 600 race in the NASCAR series, an annual auto race held since 1960.
Ramon Laguarta, CEO of PepsiCo – ranked 2nd in CEO mentions and 3rd in business mentions – has received significant media attention due to the impacts of inflation and high interest rates on low-income consumers in the United States. His statements on consumer strategies for managing their budgets have been widely reported.
Well they are CEO Ulf Mark Schneider either ranked sixth, Nestlé received intense media coverage (2nd in the company mentions ranking), particularly in response to criticism of the addition of sugar in baby foods and the launch of its GLP-1 nutritional support platform.
Other CEOs such as Donnie King de Tyson Foods (ranked 8th in CEO mentions and 9th in company mentions), while less covered by traditional media, dominated conversations on social media, often due to controversy and public backlash. Tyson Foods was particularly at the center of discussions following employee layoffs and the hiring of migrants. Negative reactions dominated conversations, illustrating the importance of proactive brand management on these platforms.
Top topics covered by CEOs in the media
Nestlé and dú managing the crisis and responding to criticism on the nutritional composition of their baby products. These discussions highlighted companies’ strategies for dealing with criticism and market changes.
The impact of inflation and high interest rates on low-income consumers has been a recurring theme for PepsiCo and Tyson Foods. Often discussed in the media and on social media, the issue highlights consumers’ budgeting strategies to cope with economic hardship.
Financial performance Q1 2024 earnings reports were widely covered, with CEOs like Coca-Cola’s James Quincey and PepsiCo’s Ramon Laguarta leading the media mentions. Coca-Cola was notably praised for its healthy profits despite currency challenges, while PepsiCo highlighted consumers’ adaptation to higher prices.
And what about France?
The two brands to remember in France are Danone et Pernod Ricard.
Antoine de Saint-AffriqueCEO of Danone, received significant media coverage (ranked 5th), particularly due to the company’s first-quarter net sales, which reached €6.79 billion, an increase of 4.1%. The company’s growth in China was a key factor in this positive performance. As for Alexandre RicardCEO of Pernod Ricard, this study places him in 12th position in the ranking, making him the least visible CEO in this international ranking.
Methodology :
News Media Data Collection and Analysis April 1 – June 28, 2024 We collected and analyzed global online, print, TV, and radio mentions of each brand and its CEO.
Social Media Data Collection and Analysis April 1 – June 28, 2024 Messages and posts that mentioned the food and beverage industry or mentioned CEOs were collected from social media (X, Facebook, Instagram, LinkedIn, forums, etc.) and analyzed by country and topic.
Source: www.e-marketing.fr
