Video platform TikTok is introducing the ability to find songs whose lyrics you no longer know, for example. In doing so, it is imitating Google, which in turn copied Shazam.
Maybe you know the lyrics and melody of a song, but can’t remember the name. Some people turn to Google and type in the lyrics, but many people also switch to TikTok for such searches. Google also offers the option to hum or sing songs to discover which artist sang the original and what the song is called. Also copied from Shazam, an app that was acquired by Apple in 2018 and helps find music. You can’t hum on Shazam, but you can play the song itself to discover the title and artist.
Shazam
Shazam has been around since 2002 and was initially based on text. There were no smartphones yet, so you had to call a phone number to find out what song was playing. It quickly became an app that now searches for more than 1 billion songs. Per month: so Shazam has certainly found a gap in the market. However, that gap is not only filled by Shazam. There are now more and more apps that also offer these kinds of possibilities, such as YouTube. In some cases you can even have it on in the background by default so that you know exactly what song was playing while shopping: or while going out.
TikTok is now also coming up with it in the form of Sound Search. However, there is a difference with the others, because it not only comes up with the song, but also with videos in which that song is used. Against TechCrunch TikTok says it’s a tool to find songs, but it turns out you can also find memes with it. That offers a great added value that fits TikTok well, because many people base videos on these kinds of well-known sound bites. For example, the ‘Oh my gosh, she’s bald’ meme from Totally Spies can be found.
The option is only available to a handful of users right now, but once it’s there, you can find it by tapping search within the TikTok app and then the microphone icon.
Source: www.bright.nl
