Perhaps it has not been as difficult a year for domestic e-commerce as this year, despite this, the majority of market participants are optimistic about the results at the end of the year – among other things, this is evident from the Nagy Webáruház Survey compiled by Shoprenter.
Every year since 2008, Shoprenter has conducted the Great Web Store Survey with the participation of domestic web store owners. 998 online store owners took part in the 17th survey, which was carried out this time with the support of Visa.
Among other things, the research tries to answer why the automated parcel systems are now almost permanently blocked periodically. . According to the data of this year’s survey, 73 percent of online stores offer automated package collection, compared to 65 percent last year. The share of package points also increased, to 70 percent from last year’s 56 percent.
By the way, the history of parcel machines in Hungary goes back decades: these lockers packed with parcels first appeared in Hungary 10 years ago, in 2014, and the first measurement by Shoprenter took place in 2015. At that time, only 12 percent of online stores offered automated package collection.
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Another significant cause of capacity problems is cooperation with foreign marketplaces and online platforms. When these companies sign a contract with a parcel service provider, the surge in order volume can easily overwhelm the logistics system. This is especially critical during seasonal periods or discount campaigns, when the number of orders increases significantly, Shoprenter believes.
Hungarian webshops had bigger problems than logistical problems this year, but at the same time, despite the strengthening of international competition (Allegro was recently launched in Hungary) and the Temu phenomenon, a significant number of interviewed Hungarian webshops are optimistic about this year:
78 percent of businesses expect some level of revenue growth in 2024. It is particularly noteworthy that, compared to last year, only 11 percent believed that they could double their income, but this year more than a quarter of the responding online stores (27%) expect their sales to at least double. The new webshops launched in 2023-2024 are particularly optimistic: 90 percent expect growth, and every fourth new business hopes to expand by 150 percent by the end of the year.
Source: www.hwsw.hu
