From 27 to 29 September, Hyundai Italia presents the new 100% electric ultra-compact SUV INSTER in an exclusive three-day event in Milan, at La Casa degli Artisti in Corso Garibaldi 89/A. The event, inspired by the Korean Wave, is not only an opportunity to discover the new ecological vehicle, but also to immerse yourself in the cultural trends that are influencing the world, from fashion to music, from cuisine to beauty.
The claim “Are you in?” perfectly represents the spirit of this event: an invitation to participate in an innovative change that not only concerns sustainable mobility, but also a broader approach to urban life and the opportunities that the future offers us. Hyundai INSTER, destined to become a point of reference in the subcompact SUV category, embodies this vision with its eco-friendly and versatile design and a zero-emission powertrain.
The Korean Wave: A Global Cultural Phenomenon
The event setup is inspired by the Korean Wave, a cultural phenomenon that is influencing the whole world. From K-Pop to K-Beauty, South Korea has seen its culture spread rapidly on a global scale, gaining millions of fans and redefining trends in various industries. This movement has now transcended the boundaries of pop culture to become a real wave of influence that touches fashion, food, beauty and design.
In this context, Hyundai has decided to combine the modernity and technological innovation of the new INSTER SUV with the charm of Korean culture, creating an event that offers visitors a unique experience. During the three days in Milan, La Casa degli Artisti will be transformed into a cultural hub that reflects the best of Korean modernity, with cutting-edge design installations reminiscent of the elegant minimalism of K-Style.
INSTER: The New 100% Electric Ultra-compact SUV
The real protagonist of the event will naturally be the new Hyundai INSTER, a 100% electric ultra-compact SUV that represents the future of urban mobility. Scheduled to arrive on the market in early 2025, INSTER aims to set new standards in its category, thanks to a winning mix of advanced technology, sustainability and versatility.
Futuristic Design and Versatility
From a design perspective, INSTER combines futuristic lines with a spacious and comfortable interior, offering a driving experience that is perfectly suited to city life. Its compact dimensions make it perfect for urban streets, while the extended wheelbase and well-designed interior guarantee surprisingly generous interior space. This SUV is not limited to being a simple electric vehicle for the city, but offers intelligent and practical solutions to meet the needs of those looking for a versatile and cutting-edge car.
The interiors have been designed to maximize the available space, thanks also to the presence of sliding and fully foldable front and rear seats, with a 50:50 split configuration. This allows for considerable flexibility, both for transporting passengers and managing bulky loads, a crucial aspect for those who live in the city and need a vehicle suitable for multiple situations.
Technology and Connectivity
Another key aspect of the Hyundai INSTER is its sophisticated technology package, which places it at the top of the category when it comes to connectivity and safety. The advanced infotainment system guarantees an always connected experience, while the numerous driver assistance systems improve both the safety and ease of use of the vehicle, making it an ideal choice for those who live in urban environments.
One of the highlights is Vehicle-to-Load (V2L) technology, which allows the vehicle to be used as a power source for external devices, with 110V/220V sockets both inside and outside the SUV. This feature represents a significant innovation for those who need energy flexibility, allowing you to power electronic devices, camping equipment, or even other electric vehicles without the need for additional equipment.
Performance and Autonomy
The technological heart of Hyundai INSTER is its 100% electric powertrain, available in two versions: one with a 42 kWh battery and 71.1 kW (97 HP) engine, and another with a 49 kWh battery and 84 kW engine. .5 kW (115 hp). This guarantees best-in-class autonomy, with values of up to 355 km in mixed use and up to 470 km in urban driving, according to WLTP data awaiting approval.
Another competitive advantage of the new INSTER is its fast charging capability. Thanks to its advanced technology, it is possible to bring the battery from 10% to 80% in just 30 minutes, an extraordinary time that makes it perfect for those who need to move quickly and without excessive waiting times. This aspect clearly distinguishes it from competitors in the ultracompact SUV category, which rarely offer such performance in terms of autonomy and charging.
Zero Emission Mobility and Sustainability
In line with the growing focus on sustainability and zero-emission mobility, Hyundai INSTER represents a step forward in the way we think about urban transport. Its all-electric power supply not only drastically reduces CO2 emissions, but also makes the driving experience quieter, more comfortable and environmentally friendly.
Hyundai’s goal with INSTER is to provide a vehicle that is not only practical and versatile, but which actively contributes to reducing environmental impact. This ultra-compact SUV is an ideal solution for those who live in big cities and want to reduce their ecological footprint without sacrificing comfort, safety and technology.
The Experiences of the Korean Wave at the Milan Event
In addition to the chance to get to know the new Hyundai INSTER up close, the event at La Casa degli Artisti will offer a series of immersive experiences related to Korean culture. These free events will be an opportunity to explore the modernity of South Korea in different sectors, from food to beauty, from music to design.
K-Food e K-Music
On the evenings of Friday 27 and Saturday 28 September, guests will be able to participate in exclusive evening events based on K-Food and K-Music, a unique opportunity to discover Korean cuisine and its influence on the international scene. The evenings will be enriched by live music and DJ sets, offering a perfect combination of tradition and modernity, exactly like the design of Hyundai INSTER.
K-Beauty Experience
On Saturday 28th and Sunday 29th, guests will also have the opportunity to participate in a K-Beauty Experience in collaboration with the Korean brand Yepoda, one of the leading names in the world of beauty. Thanks to the use of a sophisticated Skin Analyzer, participants will be able to receive personalized advice for a 100% Korean skincare routine. This type of attention to skin care represents one of the most well-known and appreciated aspects of Korean beauty culture, which stands out for the innovation and effectiveness of its products.
INSTER and Hyundai’s Futuristic Vision
With INSTER, Hyundai is committed to redefining urban mobility and proposing a vision of the future that combines technological innovation, sustainability and modern design. The subcompact SUV represents a breakthrough in the electric vehicle category, offering industry-leading performance, fast charging and a level of connectivity and safety usually reserved for higher segments.
The new Hyundai INSTER can be ordered from October, with deliveries expected in early 2025. For the more adventurous, Hyundai has announced that a CROSS version of the INSTER will soon be revealed, featuring a more rugged, outdoor-oriented design, with a matt green colour, ideal for those who love combining urban mobility with the exploration of natural environments.
Source: www.autoblog.it
