IAB Croatia launched a new project IAB Discovery: The Month of Attention opens the first month of the initiative

The Month of Attention will be the first edition of IAB Discovery, the new educational format of IAB Croatia, which is devoted to a selected topic for one month and announces the first in a series of meetings of Croatian digital marketing experts.

The mission of IAB Croatia, the collective representative of the digital marketing industry in Croatia, since its inception has been to connect market leaders in order to jointly build advanced, professional and competitive digital market with the highest standards. “Today, that mission of IAB Croatia is gaining new momentum through the new IAB Discovery project – an educational series that represents an important step towards the systematic development of digital in Croatia. Every month a new topic, every month concrete solutions and insights, every month a step forward in the development of our market“, the words are to whom it is Quince Ivana Ballonthe director of the Croatian branch of the IAB, the largest global organization that cares for the development of the digital market, presented this new initiative.

Together with the expert team of the domestic IAB, they are creating this project Croatian experts in digital communicationsgathered in specialized working groups of IAB Croatia, which will with a series of interactive activities, materials, publications, interesting information, gatherings and education throughout the year and in numerous thematic months to pass on their knowledge to the general public and to all who are interested.

“During the next few months, we will deal with it topics such as attention in the online world, awards and best achievements in digital, privacy on the Internet, self-regulation and influencer marketing, national Online AdEx with an overview of investments in digital channels, artificial intelligence, DOOH advertising standards and others – topics that our working groups have been discussing for a long time and dedicatedly engaged, with some new ones in preparation, such as Web3 and fintech or research hub“he announced Mario Francesevicmember of the Management Board of IAB Croatia. IAB Discovery will thus enable the community to get involved and follow the work of these expert groups, and market actors to follow the latest trends and research that shape their digital business. Education and development in this way with IAB Discovery are available to everyone – from experienced professionals to those who are just starting to build a career in the digital world.

IAB Croatia launched a new project, IAB Discovery The Month of Attention opens the first month of the initiative, photo by Domagoj Kunić

THE MONTH OF ATTENTION

The first edition of IAB Discovery, The Month of Attentionwill focus on the most precious resource in digital marketing – user attention. The IAB Croatia working group for attention in digital marketing will present a series of activities and materials that will reveal to the market key insights and data on how to attract and retain attention in today’s complex digital environment. More on that – soon.

For more information about this important initiative and ways you can get involved, visit the official website IAB-a Croatia.

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Interactive Advertising Bureau (IAB) Croatia is the collective representative and ambassador of the digital marketing industry and the large world organization IAB Global Network in Croatia. As part of its mission to catalyze changes in the digital ecosystem, it gathers more than 110 member companies and connects the most important actors engaged in the growth of interactive marketing, insisting on the highest standards. With its projects, such as MIXX Awards Croatia, Communication Days, IAB Discovery and good practice guidelines, it continuously works on scaling and stabilizing the digital economy.
With this acquisition, the Croatian market has become richer for numerous materials, specialized education, awards, research, analysis and network that will be exclusively available through IAB Croatia.

Find more information at www.iab-croatia.com te na Facebook i LinkedIn.