Levis represents collaboration with a fashion icon and brand ambassador, Indian actress Deepika Padukone. A collection was created that directly reflects the taste and values of the actress herself, her sense of fashion and authentic style.
The roots of the Levis brand, which are reflected in all its collections, have been combined with the signature style of Deepika Padukone herself to give birth to a fresh and confident Levis x Deepika Padukone line. The collection presents a take on classic Levias models and denim and adds some of Padukone’s favorite pieces such as casual sporty cuts, bold vegan leather pants or oversized shirts.
“The main ambition of my first collaboration with Levis was to preserve my distinctive style, which the entire collection should represent. And I believe that we achieved this vision of mine together”adds Deepika Padukone.
Casual and cool
Deepika Padukone’s maximally casual style comes to life through long varsity jackets, corduroy sweatshirts, crop tops and bralettes. In addition to them, you can also enjoy vegan leather pants and all-denim overalls. The collection also plays with classic Levis denim cuts such as the trendy 70’s high-waisted jeans, which pair well with extra-long ruffled jackets, oversized shirts, romantic tops with organza sleeves, lightweight t-shirts with graphic inscriptions, or exceptional sweatshirts.
All in all, this collection offers pieces that will fit into every closet and leave a strong stylistic mark.
“We are absolutely thrilled to be working with Deepika Padukone and are delighted that her first collaboration as a brand ambassador is so personal. Levis has always emphasized authentic self-expression. We wanted to work with Deepika not only because of her influencer influence, but also because of her great feeling for colors, materials and silhouettes, which is unique and very personal. Thanks to this collection, we have included new materials, techniques and cuts. We decided to expand our own horizons by venturing into uncharted waters with vegan leather long jackets and pants to reach new fashion fans”specifies Sanjeev
MohantySVP & MD – South Asia, Middle East and
Africa, Levis.
A sustainable collection
The Levis x Deepika Padukone collection is made with a commitment to sustainability. 60% of the clothing comes from sustainable materials and 100% of all models were created ethically. You will find organic cotton, super soft Tencel from cellulose, cotton hemp and denim, which is made with our “waterless” technology, which significantly saves water. Thanks to this, our customers and fans can also express their values.
The collection will be available in the Levis store in Na Příkopy and online.
Zdroj info a photo: Levis; Vikram Singh – Taini; Jan Janda- Friendly Friends
Source: www.luxurymag.cz
