DAPURPACUID – PT Idemitsu Lube Indonesia (Idemitsu Lubricants) held a dinner event with a number of partner workshops at the Idemitsu Moto Lounge, Jakarta, Tuesday (24/9).
In addition to selected partner workshops, the event, which is part of the ‘Workshop Appreciation Night’, was also attended by Idemitsu racers who compete in various international racing events.
The purpose of this event is to strengthen Idemitsu’s relationship with customers, including partner workshop owners, as well as to appreciate those who have marketed Idemitsu oil.
Marketing Manager of Idemitsu Lubricants Indonesia, Asahi Katayama said, the Appreciation Night Workshop is the company’s way of appreciating and celebrating with customers and partners who have grown with Idemitsu.
“We are excited to strengthen our relationships with our customers and partner workshops. We are confident that spending time with the riders will be a memorable experience for all involved,” he added.
The riders who attended included Takaaki Nakagami – LCR Honda Idemitsu rider in MotoGP, Mario Suryo Aji (Moto2), Somkiat Chantra (Moto2), as well as Taiyo Furusato (Moto3) and Tatchakorn Buasri (Moto3).
At the gathering which coincided with the Mandalika MotoGP this weekend, a number of marketing strategies carried out by workshop partners were discussed.
Not only that, workshop owners are also given education on how to improve the brand image of Idemitsu Lubricants as a premium and trusted oil product.
Asahi hopes that the enthusiasm and energy from customers will be a great source of motivation and inspiration for the riders as they prepare to compete at the Mandalika Circuit.
Sutrisno, one of Digioto’s partner workshops, said that holding this event was a moment to strengthen relationships, share experiences and inspire each other.
“We hope that through this meeting we can establish closer and more routine cooperation. Good cooperation will bring great benefits to all parties, including improving the quality of products and services to customers,” concluded Sutrisno.
As part of this workshop series, Idemitsu Indonesia will hold a live broadcast on the Shopee marketplace platform as part of its online product marketing activities through the MotoGP Mandalika event.
Offers in the form of Shopee vouchers with large nominal values and additional cashback for customers who provide the best reviews will be available. (dpid/TH)
Source: dapurpacu.id
