Alexandre Bompard has radically changed his mind on the quality of Brazilian meat after the governor of Mato Grosso state called on Brazilian consumers to boycott Carrefour stores.
For Alexandre Bompard, Brazilian meat does not meet European requirements and standards
In 24 hours, Alexandre Bompard, the CEO of Carrefour, had time to change his mind 180˚ about the quality of Brazilian meat. The scandal began when Alexandre Bompard sent the FNSEA a letter assuring the country’s main agricultural union that, ” whatever the prices and quantities of meat that Mercosur will be led to offer us », Carrefour will not sell them.
« We hear the dismay and anger of farmers over the proposed free trade agreement between the European Union and Mercosur and at the risk of spillover onto the French market of meat production not respecting its requirements and standards “, he continued. He even added: “We hope to inspire other players in the agri-food sector and give impetus to a broader movement of solidarity, even beyond just the distribution sector.”
Also read – Mercosur agreement: the reasons for the anger
24 hours later, Alexandre Bompard praises the “ high quality » Brazilian meat
In Brazil, the reaction was not long in coming. “ If Brazil is not fit to sell them meat, then they are not fit to sell French products, and this company should not be well regarded here in our country “, immediately declared Mauro Mendes, the governor of the Brazilian state of Mato Grosso, in a video published on his social networks.
In an interview with Brazilian media Métropoles a few hours later, the governor also demanded an apology: “ Carrefour had to go back and reestablish the truth, in addition to recognizing respect for our country and Brazilian agriculture ». « France is a very small buyer from Brazil, and even from the European Union itself. But, no matter how big this buyer was, we couldn’t accept that someone treated the Brazilian market with as much disdain as he did. The Brazilian population, to honor our country, should think about giving it the same treatment that it gives to our country “, declared the governor of Mato Grosso.
Carrefour’s reaction immediately followed: “ Better than anyone, we understand the standards that Brazilian meat obeys, its high quality and its flavor ». « We witness and appreciate every day the professionalism and commitment to the land and livestock (of Brazilian agriculture) ». Carrefour even states “ to be the first partner and historical promoter of Brazilian agriculture ». Suffice to say that at Carrefour, we say everything and its opposite, depending on the direction in which the wind is blowing…
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