In England, Jaguar has officially stopped the sale of its new cars and now only offers used models.
The automotive market is very complicated at the moment, and Jaguar is well placed to know it. And for good reason, the manufacturer is having trouble selling its cars, so much so that it made the decision to completely evolve its range and change everything. In the meantime, the firm has just announced a radical turning point: from November 2024it will no longer offer new cars to its customers in the United Kingdom.
Jaguar starts from scratch
The luxury brand said new vehicle sales would end before the presentation of its new electric rangescheduled for later this year, and a launch in 2026. While waiting for this new era, enthusiasts of the brand will have to turn to “approved” used vehicles, available through Jaguar’s retail network in the United Kingdom. This is announced by the firm, which explains that “we have now ceased the allocation of our current generation of Jaguar vehicles, we have a selection of models available to acquire on an approved second-hand basis through our sales network at retail in the United Kingdom”. This decision by Jaguar comes as some of its flagship models are gradually disappearing from the British market. The XE and XF sedans, the sports F-Type, as well as the electric and hybrid models E-Pace and I. -Pace, are in fact no longer available new. The XE, XF and F-Type were until now assembled in the historic Castle Bromwich factory, while the E-Pace and I-Pace were produced in Austria, at. the subcontractor manufacturer Magna Steyr.
A whole new range in anticipation
For now, only the F-Pace, I-Pace and E-Pace models remain in production, but only for left-hand drive markets. The marketing duration of these models nevertheless remains uncertain, which suggests a limited transitional period for these vehicles. According to Jaguar CEO Rawdon Glover, quoted by British magazine Autocar, the brand is currently going through a “reset period”. Indeed, Jaguar’s global sales continue to decline, reflecting the company’s difficulty in competing with other high-end manufacturers, particularly in the electric vehicle segment. In 2023, Jaguar sold fewer than 22,000 units of its F-Pace SUV worldwide. Which is still three times higher than the sales of its electric model, the I-Pace. However, these figures remain modest compared to the performance of Land Rover, Jaguar’s sister brand, which recorded increased overall sales with 401,303 vehicles sold in 2023, an increase of 25% compared to the previous year.
Now, the brand is looking to the future, as it plans to launch several models. Among them, a GT sedan rivaling in particular the Porsche Taycan. But that’s not all, because it will then be followed by a large SUV and a limousine, while Jaguar wants to target a more affluent clientele over the coming years.
Source: www.autoplus.fr
