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As Black Friday 2024 approaches, many e-retailers are preparing to welcome a wave of online customers. Yet standing out among all the offerings can be difficult, especially for small and medium-sized businesses (SMEs) competing with big brands. Accessible tools, like Twenga’s price comparison solutions, enable SMEs to increase their visibility and attract buyers actively looking for deals.
Why Price Comparison Sites Are Essential for Black Friday
Price comparison sites have become an essential resource for consumers looking for the best deals, especially during sales events like Black Friday. By listing their products there, companies gain visibility among highly motivated buyers. For SMEs, this exposure is valuable, as it allows them to compete with big brands on an equal footing.
Twenga Solutions: A Flexible Approach to Price Comparison and Google Shopping Ads
Buy it offers several solutions adapted to the needs and budgets of businesses of all sizes:
1. Start with a Free Price Comparison Option
With Twenga, businesses can start by listing their products for free on price comparison sites, ensuring immediate visibility to potential customers. This option is ideal for e-retailers wanting easy access to a wider audience.
2. Extend Your Visibility with Google Shopping Ads for just €5 per day
For those who want to go further, Twenga offers an advanced option including display on Google Shopping Ads. Starting at just €150 per month (less than €5 per day), this option significantly increases visibility during the crucial Black Friday season. Additionally, Twenga manages the entire Google Shopping campaign for you, from integration to continuous optimization.
Here is what the advanced option offers:
– Complete Campaign Management : Twenga takes care of everything from getting product feed directly from your store PrestaShop or Shopify campaign management and optimization.
– Total Practicality : No additional work is required for the trader. Twenga manages all aspects of the campaign, ensuring your products are always visible on Google Shopping to attract additional traffic.
– Increased Exposure and Sales : Thanks to Twenga’s expertise and automated management, this option helps generate additional visibility and sales by attracting active buyers on comparison platforms and Google Shopping.
Optimize Your Use of Price Comparators for Black Friday
With Black Friday approaching, businesses can use comparison platforms strategically to maximize their reach:
1. Harness Data and Insights
Twenga’s tools allow users to track the performance of their listings and adjust their strategies based on real-time trends. Whether it’s to refine product descriptions or optimize prices, these insights help e-retailers stay competitive during Black Friday.
2. Automate Updates for Real-Time Accuracy
Twenga’s integration with PrestaShop and Shopify ensures that price and stock changes are synced automatically, so customers always see the most up-to-date information. This is especially useful during time-sensitive sales like Black Friday, where up-to-date data is crucial.
3. Get Listed Before Peak Demand
To take full advantage of the Black Friday influx of customers, listing your products on price comparison sites in advance can make a big difference. By starting early, you ensure maximum visibility when consumer interest is at its peak.
Twenga’s flexible solutions allow SMEs to reach more customers this Black Friday, thanks to a free listing option and complete Google Shopping Ads management from €150 per month. For those interested in learning more, case studies and practical tips are available on the Twenga blog. With options to suit every budget and no need for technical skills, Twenga helps businesses compete effectively and capture sales during one of the busiest shopping periods of the year.
Source: www.e-marketing.fr
