Online florist bloomon marks a decade of creative bouquets. What started in 2014 as a subscription service for fresh flowers has grown in 10 years into a complete online flower shop with gifts for every occasion.
The anniversary was recently celebrated with a so-called Decade campaign, consisting of the bloomon Birthday Tour, a striking guerrilla campaign through the Netherlands and Belgium, and the launch of a limited edition collection that complements the iconic ‘Original’ bouquet.
With a festive pink Volkswagen bus through the streets of Haarlem, The Hague and Amsterdam. During the Flower Power Hour, passers-by could spin the ‘Wheel of Bloomon’ and have a chance to win floral surprises. Bloomon also visited cities in Belgium such as Antwerp, Brussels and Ghent, where Belgian flower lovers had the same chance of a Bloomon surprise.
Source: www.emerce.nl
