On July 29, Kantar Media published an infographic bringing together the main advertising figures surrounding the opening ceremony of the Olympic Games on France 2.
More than 23 million French viewers watched the opening ceremony of the Olympic Games on France 2 on Friday, July 26. A godsend for the twelve advertisers (including eight event partners) who broadcast their campaign that evening: according to Kantar Media, gross advertising revenues amounted to 2.8 million euros. Caisse d’Epargne stands out as the leading advertiser in terms of gross investment volumes, with the longest spot (60 seconds). Find the advertising results of this historic evening in the infographic below.
Methodology
Monitoring of advertising activity around the live TV broadcast on France 2 of the opening ceremony of the Paris 2024 Olympic Games on July 26, 2024 (pre-opening ceremony: from 5:30 p.m. to midnight). Excluding sponsorship. Gross valuation based on the price lists of the rules before any commercial discount.
Source: www.e-marketing.fr
