Infographic: The declining brand value of Twitter/X

Since the takeover by Elon Musk, things have not been going well for X (formerly Twitter). More and more users are leaving the platform for Threats of Bluesky due to its political nature. Among them are writer Stephen King, actress Jamie Lee Curtis and cartoon duck and canary Fokke and Sukke.

This chart, using data from Brand Finance, illustrates the decline in X’s brand value following Elon Musk’s 2022 acquisition.

Brand Finance calculates brand values ​​using Royalty Relief, a brand valuation method that complies with industry standards ISO 10668. This method estimates the likely future revenue attributable to a brand.

It is important to know that brand value is not the same as value of the company as a whole.