ING Bank joins, through an anniversary campaign made with the band Wunkthe initiative Ethical Media Alliancea non-profit project that supports journalistic startups that produce information of public interest and content with positive social impact.
The campaign, promoted through the original format click-for-story – present simultaneously on all projects in the network -, marks the presence of the Dutch financial group in Romania for no less than 30 years.
Coincidentally, this is also the age that the beloved band turns this year Wunkwhich produced the official video of the campaign.
„It connects us to the spirit ING creativity and originality: both we, in the music field, and those in the bank, in the financial-banking field, try not to play by the classic rules and always put the wishes of the public, respectively those of partners and customers, first“, the band leader explained to the association Wunk, Cornel Iliaimmediately after filming the video in one of the bank’s premises, using as actors exclusively employees of ING.
The promotion campaign runs simultaneously on the sites PressOne, Bucharest bulletin, Capture, Actually, Investigatoria, Media Research Center, Iscoada, Press Hub, Be honest, Spotmedia, Thirty zero and WeSport.
‘The business model in which part of the press is found today, strongly influenced by the large global media platforms, affects the premises of a healthy press, which emphasizes quality and relevant content. We all share the responsibility to contribute to this healthy relationship between the press and its audience, and Ethical Media Alliance creates this opportunity for the private sector. With the anniversary of 30 years in Romania, ING Bank It started a dialogue about media health and its impact on the financial health of society, and we are glad that joining the EMA is one of the measures taken. We plan to continue, even intensify our efforts beyond this anniversary year’he mentioned Silvia Jelly (foto), Head on Internal and External Communications ING Bank.
Ethical Media Alliance (EMA) is a non-profit initiative aimed at new media channels, which produce content of public interest, not “viral” materials aimed at the sums of money paid according to the traffic obtained by exploiting algorithms or serving other interests (propaganda, unmarked electoral advertising, etc.) .).
Every euro invested in the network EMA – which aggregates several web journalistic projects and newsletters – is distributed not only according to the traffic generated by each project, but also in proportion to 50% according to the number of journalists employed by each project.
ING Bank Romania is part of the ING Group, a global international financial institution that offers banking services to more than 38 million individual customers, companies or institutions in more than 40 countries.
Established in 1994, ING Bank Romania is currently a universal bank, offering products and services to all categories of customers – large and small companies, financial institutions, small entrepreneurs and individuals.
ING Bank Romania is a universal bank with over 1.7 million customers in three business segments: individuals (retail), SME & Mid-Corporate companies and Wholesale Banking.
ING’s mission is to support people to be one step ahead, in life and in business.
Source: www.iqads.ro
