An innovative mobile application for businesses in Romania, which provides ambient music for commercial spaces and cuts licensing costs in half, has been launched in Cluj-Napoca. With its help, users can easily customize the audio ambience in shops, cafes, restaurants or hotels, quickly connecting to already existing sound systems and ensuring a unique musical experience for their customers. The app offers a wide range of playlists, each with over 600 songs updated monthly. The application is called QInStore Music and it also enables automatic coverage of copyright costs with just two clicks on your mobile phone, reducing the usage costs of independent artists’ music by up to 50%!
The application is a 100% Romanian product developed by the company QSound Soft from Cluj-Napoca and represents a significant upgrade of the platform existing for 12 years on the Romanian market, Q InStore Radio. Designed to be much more versatile and easy to use, the application brings a higher level of flexibility to the management of ambient music, making it accessible to any business, regardless of size or niche.
Dan ChiuzbăianCEO Q Sound Soft: “Until now, our solution required a dedicated playback system. The new smartphone app simplifies everything: all you need is a mobile phone. You download the application, make a subscription and have the music you want in your space, whether it is a store, shopping center, hotel, restaurant, cafe or other business. You no longer need other playout equipment; everything is now within reach and easy to manage. Most importantly, there are no more additional costs, and licensing costs for broadcasting ambient music can be greatly reduced. Plus, users don’t have to deal with payments or paperwork to collecting societies – we do it for them. At the moment, the app is available for Android phones, but we are already working on an IOS version.”
Advantages of the QInStore Music app
1. Implied Licensing of Music Content
The application ensures the necessary copyright coverage for the distribution of music in commercial spaces, through a simplified process, with just a few clicks. Thus, users are always legally compliant, without dealing with the associated red tape, and can provide customers with a pleasant and safe music experience.
2. Reducing the costs of broadcasting ambient music by more than 50%
The saving comes on two levels: the reduction to 0 of the costs related to the playback player, which, in this variant, can be the user’s mobile phone, and the reduction of more than 50% of the ambient music communication authorization, using IME music (Independent Management Entity). This is an affordable and completely legal solution for business, in accordance with European legislation, in accordance with the directive EU/26/2014, contributing to the optimization of the budget, without compromising the quality of the musical ambience offered.
3. Diversified and constantly updated playlists
The QInStore Music app gives users access to a wide range of playlists, each containing a minimum of 600 tracks, which are updated monthly. This musical diversity allows any commercial space to create a personalized and always fresh atmosphere, adapted to the needs and preferences of customers.
4. Simple and instant connectivity to PA systems
With the app, users can quickly connect their mobile phone to the venue’s PA system via cable or bluetooth. In just a few seconds, the music starts playing, eliminating the need for complex setups or extra cables. This is an efficient and easy-to-use solution for all types of businesses.
5. Total control of ambient music!
The new QInStore Music mobile app enables users to enhance the ambience of stores, restaurants, hotels, clinics and other spaces by providing a personalized music experience that directly contributes to increased customer satisfaction and customer loyalty. In addition, users can enjoy full control over music formats, adapting the music to different times of the day or seasonality.
Availability and Use
The QInStore Music app is available for download from Google Playoffering a friendly and intuitive interface. For new users, the app comes with a 14-day free trial period to explore all its features and benefits. After installing and testing the application (during the test period it cannot be used for broadcasting music in commercial premises), the user can choose his favorite playlists and make his license request according to the location specifications (address, area, type of business). We obtain from the collective management bodies of the copyright all the necessary authorizations for the broadcast of the ambient music, the audio content can be played in the shortest time. Monthly subscriptions start from 22 EUR + VAT/location.
Q InStore Radio is a leading provider of ambient music solutions for over 500 commercial locations in Romania and Bulgaria, from retail and cafes to clinics and medical facilities. With extensive experience in the field, the platform offers customized solutions that bring added value through engaging music and audio content. Also, Q InStore Radio, by specific mandate from the client, can obtain all the necessary authorizations for the communication of ambient music and can manage the relationship with the Collective Management Bodies (UCMR-ADA, UPFR, CREDIDAM).
From a technical point of view, the basic Q InStore Radio solution allows, in addition to the broadcasting of ambient music, also the broadcasting of targeted advertising messages, without the interference of competitor messages. Practically, it becomes its own radio station, an exclusive communication channel that intensifies the consumer’s experience with the brand. This advertising message broadcasting option is also not valid in the QInStore Music mobile app, but only through the dedicated hardware platform delivered by Q InStore Radio.
Q InStore Radio has brought and continues to bring the musical ambience to over 500 commercial spaces in Romania for over 12 years.
Source: www.iqads.ro
