In the test on Instagram: The full-screen mode for Reels is intended to improve the user experience with a distraction-free scrolling experience.
Instagram is currently experimenting again with a new full-screen mode for Reels, with which Reels will soon be able to be viewed without distraction – as has already been established on TikTok. The Tech Insider Hammod Oh reports on Threads that this feature ensures smooth scrolling without annoying menu elements. Users can experience the videos more intensively, which could also increase the dwell time of the reels.
Anti-theft protection in full screen mode
Full-screen mode could offer enhanced security for creators: In the test, Reels’ screen recording is disabled, which makes unauthorized sharing of content more difficult and supports content protection. Especially with the increasing popularity and often high view numbers of Reels, this could give creators a better sense of control over their content. The Reels views are also displayed directly on the video screen, which could further stimulate engagement.
In addition, additional tips and best practices could be displayed for users that provide information about Reels performance. These new on-screen hints can help creators further optimize their content.
With the full-screen test and additional functions, Instagram underlines its commitment to a positive user experience and at the same time strengthens the protection of creators. The new mode for Reels brings clear advantages to users and creators and is a further step towards making the Reels format more attractive and secure.
The full-screen mode is still being tested in this form; An official roll-out date is not yet known.”
Instagram:
This format even tops reach champion Reels in terms of engagement
Source: onlinemarketing.de
