Do popular Instagram videos get better viewing? Mosseri explains the quality strategy in connection with the number of views.
To whoever has, will be given? According to Instagram boss Adam Mosseri, there is a connection between the popularity of videos and their display quality on the platform. Specifically, Mosseri explained that Instagram adjusts video quality for creators who generate more views. However, this adjustment is not based on the behavior of individual viewers, but on an aggregated level based on the total number of views.
This is how Instagram determines the video quality
Mosseri explained this mechanism in an Ask Me Anything format on Instagram, explaining that for more successful videos, Instagram uses more intensive coding, which optimizes the quality of the output. This method is not only more computationally expensive, but also requires more storage space for the larger video files. This approach makes it possible to display more popular videos in a higher quality, while less popular content is shown in a lower resolution. However, it is not a rigid system with a clear boundary between high and low quality, but rather a sliding scale.
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This revelation has led to controversial discussions among users. Some critics expressed concerns that this strategy favors popular creators by presenting their content in higher quality, which could further increase their popularity. However, Mosseri defended the strategy and emphasized that the Differences in video quality not significant and the interaction numbers would depend much more on the content of the video than on the quality. Regardless of this, users can achieve a lot with the optimal layout. By paying attention to the appropriate format for your content and uploading it accordingly, your content will also be displayed clearly.
In addition to Mosseri’s revelations about video quality and optimal image sizes, format also has a significant impact on reach. Although Reels generate the most reach on Instagram, studies show that carousel posts – even with videos – can significantly increase engagement. You can find out more about this and the numbers in the article with current buffer numbers.
Social media image sizes 2024:
More visibility on Instagram, Facebook and Co.
Source: onlinemarketing.de
