Il Black Friday Has it lost some of its charm? According to data from Trovaprezzi.itone of the main search engines for price comparisons in Italy, has registered a significant reduction in searches linked to this event compared to previous years. However, they emerge new purchasing preferences which outline the changing needs of Italian consumers.
Black Friday, an evolving event
Black Friday, the symbolic event of Christmas shopping, now sees reduced participation. In 2023, searches during the entire month of November dropped to 21.6 million, marking a 24.7% reduction compared to 2022. The decline is also evident in day-specific searches Black Fridaywhich went from 1.73 million searches in 2020 to 940 thousand in 2023. This decline, equal to 30% compared to 2022, shows a growing awareness of Italian consumers, who today prove less inclined to concentrate their purchases on a single day.
New trends: fewer smartphones, more well-being
The ranking of the most searched products in 2023 reveals interesting changes. Although i technological products While smartphones remain highly sought after, attention to mobile devices is declining compared to past years. On the other hand, categories such as supplements and vitamins, smartwatch e perfumes gaining traction, a sign of growing interest in health, wellness and self-care.
Black Friday 2024 Trovaprezzi.it
Price comparison, a key factor for consumers
The decline in interest in Black Friday is also due to the growing diffusion of marketing tools dynamic pricing and price comparison platforms such as Trovaprezzi.it. Italians today know they can find advantageous offers at different times of the year, and more and more often they set price alert to monitor discounts and not fall into the traps of false promotions.
What to expect for 2024?
October price alerts already show some product categories that are expected to be popular on Black Friday 2024. The smartphone they reconfirm themselves in first place, followed by televisionswhile the sector wellness continues to grow thanks to demand for supplements e health products. Smartwatches and perfumes also remain in vogue, reflecting the desires of Italian consumers for next year.
“Greater consumer information and tools such as dynamic pricing have profoundly changed Black Friday. It is no longer a question of buying on impulse, but of adopting conscious and planned strategies”he comments Dario RigamontiCEO of 7Pixel S.r.l.
Continue reading the Diario Innovazione news and follow ours page Facebook
Source: diarioinnovazione.it
