The launch of the iPhone 16 marked an extraordinary quarter for Apple, with numbers that consolidate its leadership in the smartphone market. According to a new report by Counterpoint Research, Apple’s latest fiscal quarter (corresponding to the third calendar quarter) saw not only a record increase in iPhone shipmentsbut also the highest average selling price (ASP) ever achieved in the history of the product.
Apple’s financial results for the fiscal fourth quarter of 2024, announced last October, highlighted a new revenue record for the September quarter. The company has registered $94.93 billion in revenuemarking 6% growth compared to the same period last year, when revenues stood at $89.5 billion.
Of particular note was the contribution of the iPhone, with a 6% increase in turnover on an annual basis. This extraordinary achievement has placed Apple at the top of the global smartphone revenue rankings.
While Apple no longer shares unit sales data, Counterpoint Research’s report provides interesting details. Revenue growth appears to come from both an increase in the number of units shipped and a higher average selling price.
Apple reported the highest shipments, revenue, and ASP numbers for a third quarter (calendar annual) in its history.
This means that the mix of winning strategies has led to an expansion not only in sales, but also in the perceived value of the products by consumers.
The increase in average selling price is not a phenomenon limited to Apple. Counterpoint notes that, globally, the smartphone industry has seen an increase of 2% in shipments year-over-year in the third quarter of 2024, accompanied by growth of 10% in overall revenuesmainly thanks to an increase in 7% dell’ASP.
This suggests that, despite a slightly slowing global market in terms of units sold, consumers tend to spend more on premium devices, such as the iPhone 16.
The success of the iPhone 16 represents a further step in Apple’s strategy of focusing on high-end devices that offer significant innovations and refined design. It’s not just about sales: the growing adoption of technologies like Dynamic Islandcamera improvements, and the integration of advanced features based on Apple Intelligence they are convincing consumers to choose more expensive but feature-rich devices.
This strategy appears to be paying off, with Apple continuing to dominate the premium smartphone market, leaving the competition behind.
Sales data
Source: www.iphoneitalia.com
