The Chinese market is extremely important for Apple due to its high sales volume and wide customer base.
Meanwhile, the latest official data shows that the company is struggling with falling sales for the fourth month in a row. Interestingly, this trend also covers other foreign producers. Reportedly, these companies recorded an almost 48% decline in sales year over year.
Therefore, Apple decided to lower the prices of its products in China, hoping that this step would encourage potential customers to buy their devices.
It is worth recalling that in the last quarter, Apple’s revenues decreased by 3% (year-on-year).
Source: MacRumors
Source: myapple.pl