Apple reported fourth-quarter fiscal 2024 financial results, reporting revenue of $94.9 billion and net profit reduced due to an extraordinary payment of $10.2 billion for tax issues with the European Union. During the conference, the CEO Tim Cook and CFO Luca Maestri have offered a detailed picture of Apple’s performance, from sales of the new iPhone 16 to the growth of services, until the farewell of Maestri, who will leave his role from next January.
Apple Intelligence and the adoption of iOS 18.1
Apple recently introduced Apple Intelligence, an AI platform designed to improve user experience with a focus on privacy. During a recent interview, Cook said that customers are very attracted to this innovation, with a iOS 18.1 adoption rate double that of iOS 17.1 in the same period last year. While the project is still early, Apple is accelerating development to make Apple Intelligence available in more countries while maintaining high quality standards. Cook highlighted how the intensity of investment in R&D for AI has increased considerably.
iPhone 16 sales are on the rise
The launch of the iPhone 16 had a positive impact on sales, with revenues from the iPhone range of $46.2 billionup from $43.8 billion last year. Cook highlighted how September sales numbers for the iPhone 16 are higher than those recorded by the iPhone 15 in the same period in 2023, marking a successful quarter for these models.
Performance di Mac, iPad e Wearable
Also Mac and iPad recorded an increase, respectively to $7.7 billion (+$0.1 billion) and $7 billion (+8%) compared to last year. However, the settore wearables suffered a slight decline, with a 3% decline in quarterly revenue, which reached $9 billion compared to $9.3 billion in 2023. Despite this, the Apple Watch user base is constantly expanding, with more than half of new buyers who approached this product for the first time.
Apple Services, a new record
Services achieved nearly $25 billion in revenue for the quarter, an increase of nearly $3 billion over Q4 2023. For the full fiscal year, services brought in $95 billion, representing significant growth. This industry continues to grow at double digits and now has over 1 billion paid subscriptions, double the number four years ago.
The latest as CFO for Luca Maestri
Apple expects revenue growth for the December quarter, thanks to further expansion in services. However, CFO Luca Maestri participated in his latest earnings call: Effective January 1, 2025, Maestri will take on a new role in Apple’s Corporate Services, making way for Kevan Parekh. Tim Cook expressed deep gratitude for the extraordinary work of Maestri, who played a key role in shaping the company as we know it today.
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Source: www.iphoneitalia.com
