Apple has decided to strengthen its service Newsannouncing plans to expand it to new markets beyond the current US, Canada, UK and Australia. As reported by Financial Timesthe company is working to expand local coverage, with a particular focus on the UK, and to bring the popular puzzle section, so far only available in the US and Canada, to other countries.
Apple News, in its free version and paid subscription Apple News+offers a combination of curated and personalized content. Users can access news from newspapers, magazines, podcasts and even games and newsletters.
The free version of the service generates advertising revenue, while Apple News+ costs $12.99 per month in the United States. Currently, the service reaches approx 125 million people every montha figure that demonstrates Apple’s growing weight in the digital services sector, which also includes Apple TV+ and Apple Pay, with an overall value of approximately 96 billion dollars a year.
Apple’s push comes at a time when many media groups are facing significant declines in digital revenue. This negative trend has been accentuated by decisions such as that of Metawhich has reduced the importance given to news in its algorithms, and by updates of Googlewhich decreased search traffic. The introduction of AI-based automatic summaries has also had an impact on traffic flows.
According to sources cited by the Financial Times, Apple News reaches a different audience than the average readership of many publisherswith a strong prevalence of users belonging to wealthier demographic groups. One industry executive described the report as “well read in the corridors of power in Westminster and Washington”, suggesting considerable influence among policy makers.
However, it’s not all rosy for publishers. While some groups have seen a significant increase in revenue thanks to the platform, monetizing articles on Apple News has proven challenging. This is due to Apple’s strict data protection policies, which prevent advertisers from using third-party data or IP addresses to target readers.
With this expansion, Apple aims to consolidate its role as a source of revenue for publishers and improve the effectiveness of its advertising system. The goal is clear: to make Apple News an essential service for anyone who wants to access quality news in a personalized and protected way.
The move not only strengthens Apple’s position in the digital news sector, but also represents a step towards distinguishing itself from competitors who are progressively reducing the attention paid to news. It remains to be seen whether this expansion will reach Italy immediately and whether it will bring significant benefits for both readers and publishers.
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Source: www.iphoneitalia.com
