In 2024, the retail sector is at a crucial turning point, facing challenges of digitalization, social responsibility and marketing efficiency. In this series of six podcasts, we open the debate on the return of common sense in retail, a call for balance between innovation, know-how and discernment.
For years, brands have been using leaflets to promote their offers and their price image. While the context has never been so favorable, the flagship media of purchasing power shows a 16% drop in investments between 2022 and 2023.
In this new episode, Gaetan Manesse and Jean-Marc Megnin look back at Edouard Leclerc’s decision to stop producing leaflets and its impact on the sector, as well as strategies for rebalancing paper and digital using intelligence, overprinting, and statistical twins.
Source: www.ecommercemag.fr
