Officials and entrepreneurs fear that the costs associated with meeting new environmental requirements will have a devastating effect on the competitiveness of the European Union.
Soon, before selling a single bra in the European Union, the Italian lingerie manufacturer Yamamay will have to provide detailed information about the materials a particular bra is made of, who sews it, and what it all costs the planet.
In the past, the creation of the company’s successful underwear collections began with the sketching of fashion drawings, which established the visual side of the product, and then selected the appropriate fabric. “Now the order of things has been turned upside down,” says Barbara Cimmino, Head of Social Responsibility and Innovation at Yamamay. “We have had to completely redesign our work process.”
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Source: www.aripaev.ee
