Is the end in sight for the American pick-up in the Netherlands?

From January 1, 2025, such pick-ups will quickly become €20,000 to €30,000 more expensive. Harmen-Tom Jaarsma, owner of Automobielbedrijf Jaarsma in Hartwerd, Friesland, specializes in such Americans and notices the effect in his showroom. “We have sold many cars this year to customers who invest in a new car earlier than planned, the benefit convinces them.” Jaarsma is optimistic for 2025. “On paper, few pick-ups will probably be sold next year, but that is mainly because we, and many fellow companies, are registering the stock cars this year. As a result, they fall under current regulations and can be sold BPM-free.” So the enthusiast can still go to Hartwerd next year for a relatively affordable new pick-up? Jaarsma: “Absolutely, I expect that we will still be able to supply new cars BPM-free until at least mid-2025.” And after that? “We are a universal car company, in addition to pick-ups we also sell and maintain European cars.” A striking car in Jaarsma’s range is the electric Ford F-150 Lightning. There’s certainly a lot of demand for that, right? Jaarsma: “That is disappointing. Immediately after the launch I sold a few, then the market crashed. I notice that interest is now slowly increasing again, but there is still a lot of fear.” Bos V8 Supercars in Gouderak, between Rotterdam and Utrecht, also offers this electric pick-up. Despite upcoming zero emission zones in his region, owner and V8 enthusiast Bas Bos still sees little interest. “A Lightning is a really good pickup, but it doesn’t offer the emotion my customers are looking for. I think they will still appreciate it, so we will continue to offer it.” According to Bos, the market for six and eight cylinders is finite. “Because of the new rules, those cars have no future in the Netherlands, so I have reduced the stock and we only deliver to order. We will continue to maintain them with all our experience. We also focus on other nice cars, such as American restomods. Of course with a V8.”

Source: www.autoweek.nl